How Much To Charge For Advertising Space
Make Money
money on this compare with Google AdSense (Publisher) and AdWords
(Advertiser). It should be a win/win situation, and live up to: avoid
the middleman whenever you can (Donald Trump). I use this formula:
CPM=PPCx1000xCTR
For money-top10.com the average PPC is 2,5$. I use the new Keyword
Tools to find that. CPM = 2,5$ x 1000 x 0,01 = 25$. For this site I
have about 13000 page views a year. (Use Google Analytics). Price pr
year for an ad on this web page is 25$ x 13 = 325$ , but remeber that
also the advertiser shall earn money on this deal. I normally give 20
to 30% discount compared with google. In this I give 29% off, and the
price the advertiser have to pay for 260x260 on this website is 230$
pr year. I will also accept a 640 x 60 banner or something like that.
I use paypal to collect the money. I send out a mail with a link and
the advertiser can pay with Visa or MasterCard. It's simple as that.
For stockpicksexpert.com: CPM = 4,5$ x 1000 x 0,01 = 45$. The website
have about 26000 page views pr year. The price after 30% discount for
one year is 820$.
An other big advantage for the advertiser to avoid the middelman,
beside the 20-30% discount, is to get a direct link back to your
website. One way backlinks give you higer ranking, and more free
traffic from the search engines.
If you will like to share the space with other advertiser in a flicker
modul it will be alot cheaper. The price for one year will be:
stockpicksexpert.com: 80$ a year
free-top10.com: 20$ a year
More Info: http://www.money-top10.com/money-blog.aspx