Make Money On Good Web Site Performance
Make Money
In a stydy 2006 conducted by Jupiter Research on behalf of Akamai, 28%
of online shoppers claimed they would not wait longer than 4 seconds
for a page to load before leaving a site.
Performance Requirements 2009
Akamai teamed up with Forrester Research earlier this year for a
follow up study and found online shoppers have even higher expectation
for web performance — and poor performance has an even bigger impact
on customer loyalty. For example, nearly half of consumers do not want
to wait longer than 2 seconds for a page to load.
Do Online Retailers Monitor Performance?
* 77.3% monitor site responsiveness
* 9.1% engage in load balancing testing and content validity
* 4.5% measure application behavior
What Do Online Retailers Measure?
* 73% measure site performance’s impact in terms of lost revenue
* 59% measure lost traffic
* 43% measure the increase in call center and email traffic
* 27% measure the increase in negative customer reviews
* 21% measure the impact on customer satisfaction ratings
* 40% benchmark their performance against competitors
What Do Retailers Test?
* 37% test home and product pages consistently using real-time
reporting tools (26% test daily, 19% test weekly or monthly)
* 84% test various screen resolutions
* 83% test across different browsers and operating systems
* 16% test performance from different geographic locations or
different times of day
* 16% record and replay specific user transactions
* 13% test performance of mobile applications
* 53% conduct testing before the holiday season
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