Flash Catalyst: Why you need to come to the Flex/CF Tour on Wed Jun 24

[Drew Shefman]

If you are dismissing coming to this tour from Adobe because you never
use Flex, Cold Fusion, or Bolt, think again. We are going to be
showing off Flash Catalyst, a new tool for DESIGNERS! Read below for
more information.

Remember, Terry Ryan from Adobe, will be presenting Wednesday Jun 24th
from 6-8 at Demers Banquet Hall on 8225 Cantrell St. 77074

Adobe® Flash® Catalyst™ is a new professional interaction design tool
for rapidly creating user interfaces without coding.

* Transform artwork created in Adobe Photoshop® and Adobe
Illustrator® into functional user interfaces.
* Create interactive prototypes with the ability to leverage them
in the final product
* Publish a finished project as a SWF file ready for distribution
* Work more efficiently with developers who use Adobe Flash
Builder™ 4 to create rich Internet applications (RIAs). Designers use
Flash Catalyst to create the functional user experience then provide
the project file to developers who use Flash Builder to add
functionality and integrate with servers and services.

Create the user experience through an approachable interaction design
tool for designers with no coding required:

* No coding required: Create the user experience and make it
functional without coding.
* Sell your ideas: Be able to show a functional design instead of
static screenshots to communicate your ideas.
* Ensure your creative vision is accurately expressed: Design with
the expressiveness of Flash Player including graphics, typography and
3D effects.

Rapidly create and deliver a finished SWF file or collaborate more
effectively with developers:

* Fast learning curve: If you can use Photoshop or Illustrator you
can quickly learn to use Flash Catalyst.
* Fast Interaction Design: Transform native Photoshop and
Illustrator files into functional user experiences. Publish finished
projects for distribution as a SWF file.
* Collaborate more effectively with developers: Provide Flash
Catalyst projects to developers who use Flash Builder to add
additional functionality and integrate with servers and services.