MBA Project - Need Your Help!!!

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Kelsey Lenard

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Apr 9, 2013, 8:23:01 PM4/9/13
to Hot Metal 2012
Hey Ladies!

I'm sure this is overload for a few of you if you follow my actions at all on various social media platforms, but I'm trying to utilize word of mouth as much as possible. #sorrynotsorry

Anyway, as you may or may not know, I am pursuing my MBA at Pitt and I’m working on a viral video project for my Social Media Marketing class and need your help!! Here’s the scoop:

 

For this project, my class teamed up with Food Revolution Pittsburgh (http://www.facebook.com/FoodRevolutionPittsburgh?fref=tsin an effort to build awareness about their campaign targeted at educating the youth population about healthy food options. Ultimately, they hope to achieve access to affordable, healthy food options in school cafeterias. 

 

THIS IS THE MOST IMPORTANT PART OF THE EMAIL:

As a class, we were tasked with creating videos with a message promoting this campaign. My group took an arguably unique approach at building awareness--drawing on your knowledge of classic historical events: http://www.youtube.com/watch?v=UUFi099yZ7Y. And, we created three segments to be launched throughout the week, so stay tuned!


Please, please, please help me spread the videos. Post them on Facebook, post them on pages where you have influence, share them with friends/co-workers who may be interested in the campaign, or just watch them a few times. 

 

ALSO, if Twitter happens to be one of your frequently utilized social media platforms, give us a follow and we'll give you a shout out (hoping for a RT in return :-)): @BananaRevere 

 

If you have any questions, or want to know more, feel free to ask!

 

You guys are awesome!! Thanks in advance!


Kelsey

Kelsey Lenard

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Apr 9, 2013, 8:42:26 PM4/9/13
to Hot Metal 2012
And yes, I just hijacked the Hot Metal Twitter account. #cantstopwontstop 

Love forever,
Banana Revere


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Susan Thomas

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Apr 9, 2013, 8:55:37 PM4/9/13
to Kelsey Lenard, Hot Metal 2012
I have a question.  Why are all the related videos about Toni Braxton or Raven from "That's So Raven"?  What exactly IS this food revolution all about.. and are successful african american women somehow correlated with Paul Revere?

Is anyone else seeing this, or does youtube just know my 2012 New Years Resolution was to get into R&B?

Amanda Davis

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Apr 9, 2013, 9:30:21 PM4/9/13
to stho...@gmail.com, Kelsey Lenard, Hot Metal 2012
SAME

Kelsey Lenard

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Apr 10, 2013, 8:11:21 AM4/10/13
to Amanda Davis, Susan Thomas, Hot Metal 2012
VIDEO TWO DROPPED LAST NIGHT. #thecookiesarecoming Spoiler alert: it gets a little weird.

Extra incentive to #jointherevolution


Kelsey Lenard

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Apr 15, 2013, 2:13:17 PM4/15/13
to Amanda Davis, Susan Thomas, Hot Metal 2012
And for those have you who haven't yet seen the third and final episode of Banana Revere's quest: https://www.youtube.com/watch?v=Cl3ZDHgnkIs

We kind of hit a lull with views, so help us out!!

Thanks for watching!!
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