The case for hotels going it alone
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The Channelist
Jan 3, 2009, 9:35:03 AM1/3/09
to Hotel Channel Management
With commission rates for online bookings being anywhere between 10%
and an eye-watering 35%, there must be a case for hoteliers going it
alone and ignoring third party travel agent websites as much as they
can. The sheer costs of selling using these channels can make some
packages unprofitable.
We all know what it's like to gain lots of low-season business from a
travel agent site one month, only to be given the shock of our lives
when the commission invoice lands.
Can hotels go it alone? Can they put together an effective marketing
plan and find the resources of cash, know-how and time necessary to
make it happen?
Can hotels exist without travel egents?
and an eye-watering 35%, there must be a case for hoteliers going it
alone and ignoring third party travel agent websites as much as they
can. The sheer costs of selling using these channels can make some
packages unprofitable.
We all know what it's like to gain lots of low-season business from a
travel agent site one month, only to be given the shock of our lives
when the commission invoice lands.
Can hotels go it alone? Can they put together an effective marketing
plan and find the resources of cash, know-how and time necessary to
make it happen?
Can hotels exist without travel egents?
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