Are we not missing the point this article is underscoring? It's literally stating that ChatGPT is bad at Japanese, so bad in fact that it's worth "hundreds of millions of dollars" of R&D to major corporations to try to fix this problem.
With respect, the conclusion I would draw from that is not "we're really close to a post-language era now." In fact, given that the article says "for an LLM to be useful and even commercially viable, it needs to accurately reflect cultural practices as well as language," the implication should be clear that ChatGPT is not even commercially viable in Japan right now due to its poor understanding of the Japanese language.
It's also important to note that the article is really talking about Japanese-to-Japanese capabilities, not translation capabilities. In fact, it lists as the main problem with ChatGPT that Japanese queries go through a process of Japanese->English->English->Japanese that produces poor results. That means its current translation capabilities are poor.
Their goal seems to be to produce something that works entirely in Japanese, not something "multilingual." It actually seems to be monolingual, using Japanese-only sources instead of translations. If anything, they likely want rock solid human translations as data to feed their Japanese-only LLM.
So to summarize, they're saying ChatGPT's ability to understand Japanese is so bad it needs heavy investment from corporations and universities to try to fix those problems before it's commercially viable or even useful.
Whether the magic of technology will someday overcome ChatGPT's current Japanese ineptitude is an open question anyone can speculate on, and lord knows we do a lot of speculation in this group.
But my experience with Japanese tech firms in 2023 says they're not very good or innovative (no capital) and unlikely to succeed where Silicon Valley failed. I hope they do, if only because Japan as a country has fallen so far behind technologically and economically that it's more 一億総貧困 than 一億総中流 (saw this phrase again in the Japanese news just today). Japanese salaries have been startling low for a long time and people are suffering as high energy costs and the cheap yen on top of that makes importing harder. Anything to bring money flowing back to Japan is a plus for people working with Japanese.