T-shirts and other merchandise reading "D.A.R.E. To Keep Kids Off Drugs" became popular as an ironic item in drug culture and other countercultures starting in the 1990s. According to a report from Vice, the program's appealing logo and acronym may unintentionally suggest one should dare to experiment with drugs.[48] Reddit co-founder Alexis Ohanian in a 2022 tweet[49] referred to his sporting of the T-Shirt in 2019 with "What are you all wearing for Halloween this year?"
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