[Swadeshi Spirit] RSS, SJM launch national swadeshi campaign Target MNC brands such as Pepsi, Coca-Cola, Colgate, Lux, Lifebuoy

[Sudhir-Architect]

RSS, SJM launch national swadeshi campaign

Target MNC brands such as Pepsi, Coca-Cola, Colgate, Lux, Lifebuoy

The Swadeshi Jagaran Manch (SJM) along with Rashtriya Swayamsevak Sangh (RSS) has kicked off an "intensive national campaign to rekindle the swadeshi spirit". The organisation has identified products of multi-national company majors such as Pepsi and Coca-Cola, among others, to be targeted for the campaign.

Pamphlets containing the list of items to be boycotted are being distributed across the country. "As a first step, the Sangh is asking swayamsevaks (RSS workers), sympathisers and the public at large to boycott brands such as Pepsi and Coca-Cola in beverages, Colgate and Pepsodent in toothpaste, Lux and Lifebuoy in soaps and some Chinese-made products. We have to start at some point," said a Sangh leader. However, interestingly, in place of these popular soft drinks, what SJM recommends are milk, buttermilk, juice, lemon juice, Rasna, Frooti, Guruji and jal jeera. Instead of MNC toilet soaps, the Manch advises people to use Yoga guru Ramdev's Patanjali (Kayakanti), Nirma, Neem, Mysore Sandal, Wipro, Santoor, etc.

In the pamphlet, the SJM, which calls for adopting swadeshi lifestyle to make India prosperous, tells people to use the Indian way of greeting such as "Namaste", "Om" and "Ram Ram", instead of "hello".

http://www.business-standard.com/article/politics/rss-sjm-launch-national-swadeshi-campaign-114071800130_1.html


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Thanks & Regards,


Sudhir Srinivasan
B.Arch, MSc.CPM, Dip.ID, Dip.CAD, Dip.PM, Dip.LD
| Architect |