(Business Plan Development) Events and Publicity

[Tom Coles]

Good affernoon all,

I have taken responsibility for 'Events and Publicity/Marketing' sub-
committee. The other groups are:

Finance.
Core business.
Operational.
Constitution and Community.

MY RESPONSIBILITIES

I will be taking responsibility for chairing the sub-committee,
arranging times and places for meetings, monitoring and responding to
this discussion, aggregating suggestions into a final document, and
editing the final document. I will also try to make sure there is no
overlap, and plenty of collaboration with the other subcommittees.

INITIAL INVOLVEMENT

Find below an initial statement of the sub-committee's remit and role:

"This document outlines the proposals for the Hetherington Research
Club (HRC) concerning Events and Publicity. It will outline the sorts
of social and entertainment events that the HRC intends to produce and
support, how those events will function with relation to the aims of
the business plan (profitability and communality), and how these
events will be marketed and publicized, depending on the target
audience."

My background is that: I have been involved in producing promotional
materials for theatre groups, poetry events and the Glasgow DIY
festival 09. I could use a lot of help!

GET INVOLVED

If you think you would like to be involved, post to this group. I have
created a Google Document, to be used as a working document, that can
be found at:
http://docs.google.com/Doc?docid=0ARkxf__hUKBdZGR6bXE5ejhfMTlkcmdrcXRmNQ&hl=en.

This link allows ANYONE to edit the document, if it becomes an issue I
will limit access, it is automatically backed-up, but I hope it wont
become an issue.

I will be using my contacts within and without the University, as
usual constitutional/disclosure issues will be managed.

I will announce the time / place of the first committee soon.

HOW TO EDIT

The GoogleDocuments editing procedure is pretty straightforward, and
uncomplicated, if you have any problems contact me. These are a few
suggestions (rules) about how to go about adding your ideas.

1. If you are not certain about an idea, discuss it HERE on the
mailing list first.
2. However, we should be as fluid and creative as possible: any ideas
that are good, add them to the appropriate section of the document.
3. DON'T delete any sections/ideas without getting it approved by the
discussion. These can be debated and removed at a later stage. If you
have a problem with a suggestion, select 'Insert > Add comment' to
comment on it.
4. Be polite and considerate.

Thanks,

Tom Coles
5. Don't get offended.

[Seumas Bates]

Thanks for getting the ball rolling on this Tom, it looks like you've
got a pretty clear idea as to how you're going to run your committee
and that's great.

> be found at:http://docs.google.com/Doc?docid=0ARkxf__hUKBdZGR6bXE5ejhfMTlkcmdrcXR....

[Sara Thomas]

Heya,

Just posting to note my interest in sitting on the sub-c.

cheers,s

> be found at:http://docs.google.com/Doc?docid=0ARkxf__hUKBdZGR6bXE5ejhfMTlkcmdrcXR....

[Thomas Coles]

(Cheers Sara)

As I have had little uptake on this GoogleGroup for information, I have posted the following request on the Facebook page:

Hello,
my name is Tom and I am responsible for the Events and Publicity section of the Business Plan that the HRC Committee will be presenting to the University in the coming weeks.

One of the problems with the Hetherington was that it was difficult to find out what was going on. In future we plan to have an online prese...nce, and advertising in the building and around University in order to let you know about all the different events that are hosted by the HRC.

Regular events, organised both by the Committee and by you, the Members, keep a club like the HRC going. By demonstrating what we provide to the community, and how important it is to the 'student experience', we improve our chances in any discussions with the University. We have some ideas about what we should provide, but we need to know what *you* want, what you can provide, and your experiences of previous events at the HRC.

So, if you have any ideas aboutthe sort of things you would be interested in attending or running, orif you have previously ran an activity in the club and wish to continue doing so, *please post here on Facebook, or on the discussion linked below*. (Where you can find links to a skeleton outline of the work so far.)

Cheers, Tom.

I have also trawled through the 'Lets start a business plan' thread, and the previous business plan working document, and added all the relevant points that could be found.

See you all tomorrow.

tom

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[lynn.mcb]

Hi Tom, I've found a myspace HRC page. This may not be news to you,
but I've not heard any mention of it so far. I've no idea who owns it
but reckon we should:

http://www.myspace.com/hetheringtonresearchclub

Lynn

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[Seumas Bates]

Good work Lynn, thanks.

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[Tom Coles]

Hello all,

it is obvious that as well as re-forming and re-creating the HRC as a
commercial and social entity, we will concurrently be rebranding the
HRC.

Any branding will be an intention of what we want to be, and an
important part of displaying our collective selves to the world.

I am posting a 'rebranding specification' to the group as a PDF, and
invite comments. I have also posted it below. It is designed to be
used by an outside agency as a specification of how we view the HRC
'brand', from which they would create various materials. It is based
upon the general consensus as I understand it.

I invite any and all ideas on basic aspects of club livery, eg:

Logo
Corporate colour palette
Corporate font
Corporate communication style: ie prose style, layouts etc

I've got my own ideas (i.e. PhD colours are black / dark red: #330011
#550022 #990033, was my scheme, I'll get some mock-ups done soon)

but I'd love to hear from others about what they'd think would be
appropriate, with examples from other places. Does anyone know if the
HRC ever have a crest / logo?

Tom

Spec below:

Version 1, 23rd April 2010
HE T H E R I N G T O N
RE S E A R CH CL U B
Centre for Academic Collaboration

•

VISION
T o s u p p o r t t h e n e e d s o f o u r memb e r s b y :
Promoting interdisciplinary study.
Being a central community-led node for the needs of researchers.
Not only at Glasgow University, but as a club for Scotland.
To be a primary reason that students and academics would be
attracted to Glasgow as a venue for their research.

•

VALUES

Democratic organisation.
Experimentation.
An alternative, and fluid space.

•

PERSONALITY

The Hetherington Research Club is a generous body that
volunteers its resources to each of its members. It is a
gregarious host that greets each member. It feeds them, waters
them, supports them and entertains them. The Hetherington is
the sum of the formidable expertises of its members, in all
disciplines. By introducing these members to each other it is
able to produce unique insights that are world-leading in terms
of originality, significance and rigour. It is inclusive and
exclusive – it is serious, and sensitive to subtleties. It has a
difficult job to do, and is aware of the details that are the
difference between acceptable and outstanding. It can write a
funding proposal; but also has some time set aside for relaxing.

•

PEERS

The Club is unique in the UK.

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[Thomas Coles]

p.s. I've also uploaded a quick mock-up with colour scheme at http://groups.google.com/group/hetheringtonclub-general/web/HRC%20Corporate%20Wear.pdf?hl=en

The logo is a stop-gap until we get our own (though it looks pretty good).

Tom

[JohnEwing]

On Apr 26, 7:58 pm, Tom Coles <tomco...@gmail.com> wrote:


> it is obvious that as well as re-forming and re-creating the HRC as a
> commercial and social entity, we will concurrently be rebranding the
> HRC.

Why?

> I'm posting a 'rebranding specification' to the group as a PDF, and

> invite comments. I have also posted it below. It is designed to be
> used by an outside agency as a specification of how we view the HRC
> 'brand', from which they would create various materials.

I suspect it will be a long time before the Club can afford to pay
outside agencies for materials.

> Does anyone know if the
> HRC ever have a crest / logo?

Some years ago the decision was made to use the _old_ University
crest.


As regards the rebranding specification: I usually try to be
constructive in my criticism, but not this time.

> HE T H E R I N G T O N
> RE S E A R CH CL U B
> Centre for Academic Collaboration

That's pushing it. The Club is a social club for research students
etc, and I see no reason to either change that or pretend to be
something else.


> VISION
> To support the needs of our members by :

> Promoting interdisciplinary study.
> Being a central community-led node for the needs of researchers.

As above.

> Not only at Glasgow University, but as a club for Scotland.

No, for GU. It's what the Club was set up for, and it's what the Club
used to do well. It's too small to be more.

> To be a primary reason that students and academics would be
> attracted to Glasgow as a venue for their research.

I'll accept that as an optimistic idea :-)


> VALUES
>
> Democratic organisation.

Hopefully.

> Experimentation.

Please define.

> An alternative, and fluid space.

And that is totally meaningless, unless by 'fluid space' you refer to
the amount of drink that is spilled. It's the sort of phrase that I'd
expect from a trendy, but ultimately short-lived, arts venue. (Don't
get me wrong - I like some of these places :-) )


And now we get the real pretentious bullshit:

> PERSONALITY
>
> The Hetherington Research Club is a generous body that
> volunteers its resources to each of its members. It is a
> gregarious host that greets each member.

I think it's been a long time since new members were welcomed, and
introduced to other members.

> It feeds them, waters
> them, supports them and entertains them. The Hetherington is
> the sum of the formidable expertises of its members, in all
> disciplines. By introducing these members to each other it is
> able to produce unique insights that are world-leading in terms
> of originality, significance and rigour.

And when did that last happen? As I've said elsewhere, that aspect of
the Club, i.e. the cross-fertilisation of ideas, was on the way out in
the 1980s, and with the change in the membership I don't really see it
coming back.

> It is inclusive and
> exclusive – it is serious, and sensitive to subtleties. It has a
> difficult job to do, and is aware of the details that are the
> difference between acceptable and outstanding. It can write a
> funding proposal; but also has some time set aside for relaxing.

I think Morag is correct - RIP HRC.

There has been a lot of discussion (and I have taken part in them)
about unimportant matters, but there is no sign of a _workable_
business plan. Rebranding, for the time being at least, is a waste of
time and effort that could be better spent on getting the Club open
again. I think a workable plan could be put together very quickly, but
it's the implementation that will take time. It shouldn't, but for a
number of reasons that I won't go into, I think it will.

I have marked a few other posts to follow-up; after that I suspect I
shall leave you to it.

John

[Thomas Coles]

Hi John,

1. re: paying for outside advertising, I'm working on using some goodwill in order to get professional work done for free.

2. re: old crests, so the HRC has never has its own crest / logo. Cheers for letting me know.

3. The Club is a social club for academic students, yes, it always has been in the past. But things went wrong in the past. This has been repeatedly mentioned, the HRC must aspire to be more than this to be even given the chance to reopen. Even with a solid core business plan, with all the right processes, the University will not consider supporting the HRC. It has to be something more.

4. A club for Scotland: it is the only club for PGs in Glasgow, or Scotland, it is the only student-run club for PGs in the UK. This is an important fact and can be used to reach out to other Glasgow institutions, and gain something of a reputation country-wide. This is an aspiration, a forward looking idea.

5. Values: Democratic, yes. Experimentation: not getting stuck, coming up with new ideas, constantly attempting to improve the club. Alternative, fluid: an alternative to the normal University, a freer space to work in. I agree these are badly put and not explained. Apologies.

6. Personality: all your comments are based in cynicism about what the club was. I agree that the style of writing is not to all tastes.

As I mentioned to begin with:

> It is designed to be
> used by an outside agency as a specification of how we view the HRC
> 'brand'"

ie. to design advertising materials in the future. Advertising was highlighted at the consultation as being a key failing of the club: if people don't know about it, they can't come.

> Rebranding, for the time being at least, is a waste of
> time and effort that could be better spent on getting the Club open
> again. I think a workable plan could be put together very quickly, but
> it's the implementation that will take time. It shouldn't, but for a
> number of reasons that I won't go into, I think it will.

Please do go into them.

Obviously I wouldn't be working on rebranding if I thought it was a waste of time. "Rebranding" to me just means trying to demonstrate that the club has a new idea of itself, a new role beyond a drinking establishment and so on. It can't just be "got open again", the University has made this clear. Unless it does something different, the sorts of things mentioned, then we wont get a chance to reopen.

> I think it's been a long time since new members were welcomed, and
> introduced to other members.

And this will be fixed. I'm not sure that your criticism of the new plans based on the fact they weren't done previously (not because they're impossible, but because no-one bothered) is completely fair.

If you have a look at the documents posted you will see that the rest of the Business Plan is coming together very quickly. Much more work is also being done by the subCom leaders in their meetings and in their own time, which isn't directly posted here.

Thanks for your input. What did you think of the colour scheme in the second document?

Tom

[Omar Kooheji]

John,

The impression that the university have given the committee is that the club cannot and will not be reopened unless there are drastic changes are made to both the way it is run and it's role on campus.

If we turn round to the university and say we want to reopen the club as it was but we pinky swear we'll turn a profit, cross our hearts and hope to die, they are going to tell us to F. off.

Please bear this in mind. The club cannot just be a place that people go to drink every evening, there will have to be drastic changes to it's place on campus. The club will still fulfil it's role as a place to go for a drink when you finish off for the day, but it has to be much more than that. I think somewhere along the lines the club lost it's way as far as the university is concerned, unless we get it back on track they aren't going to let us reopen it.

Please bear this in mind when you are posting constructive criticism. The club needs to reinvent itself in a way that has a value to the university or it will perish. Your comments are welcome, and appreciated but your pessimism is counter productive.

On 26 April 2010 22:48, JohnEwing <jo...@johnewing.co.uk> wrote:

[JohnEwing]

(I'm only going to make a few comments.)

On Apr 26, 11:11 pm, Thomas Coles <tomco...@gmail.com> wrote:


> 3. The Club is a social club for academic students, yes, it always has been
> in the past. But things went wrong in the past. This has been repeatedly
> mentioned, the HRC must aspire to be more than this to be even given the
> chance to reopen. Even with a solid core business plan, with all the right
> processes, the University will not consider supporting the HRC. It has to be
> something more.

Things went wrong (in the 90s) partly because the Club tried to do
more. Had HH kept to what worked, I don't think it would have closed.
Changes should have been made, yes, but if, after a term, say, they
didn't work then they should have been scrapped. As I said, a number
of things went wrong, and I think the second most important mistake
was extending catering beyond lunchtime meals and early-evening
snacks.

[Thomas Coles]

John,

note the proposed product cycle in the Events and Publicity Business plan available (and editable) at http://docs.google.com/Doc?docid=0ARkxf__hUKBdZGR6bXE5ejhfMTlkcmdrcXRmNQ&hl=en:

1.2 How? (The product-cycle for developing HRC Events)

Each new product will pass through three stages, and will continually (minimum yearly) be passed back through each of the stages in a cyclical manner.

1. Product Development

It is the responsibility of the CoM to develop products on behalf of the membership in order to fill the club’s aims. Through consultation (via customer feedback and focus grouping) and independent research, suitable event formats will be considered and discussed. Before any concept is acted on it will be a. costed, b. considered community impact (positive and negative), and c. cleared for health and safety / legal issues.

2. Product Provision

The method of provision will be outlined and cleared during the Development stage, this outline will include decisions on:

Whether the product is to be provided: a. centrally (by the CoM), b. internally (by membership) or c. externally (by outside parties). 

Staffing responsibilities for each event should be made clear, with consultation occurring between the three main responsible parties: a. the CoM, b. Club Staff, and c. the product provider. 

It will be clear who is responsible for providing: a. set-up (P.A., decoration etc.), b. during-event management (door-staffing, compering etc.), c. post-event management (cleaning etc), d. post-event management (eg. invoicing, banking), with a clear chain of command outlined, especially in exceptional cases, such as when outside contractors (security, musicians etc) are employed.
If all these conditions are met then the Event may take place

3. Product Review

After each event’s initial outing (and during a 2-3 month probation period) it must be reviewed, referring back to the cost / community projections, and considering whether the event can continue in its current form, must be re-cycled back to be re-developed, or should be ceased. Once an event is established it should go through the same three stage process as a continuing suitability review: ideally termly, or at the very minimum yearly with each incoming CoM.

I hope this assuages some issues. There are similar Core-business processes being put in place to make sure of continued viability of catering, which you mentioned as one of your main concerns.

[JohnEwing]

On Apr 26, 11:19 pm, Omar Kooheji <omarkooh...@googlemail.com> wrote:

> The impression that the university have given the committee is that the club
> cannot and will not be reopened unless there are drastic changes are made to
> both the way it is run and it's role on campus.
>
> If we turn round to the university and say we want to reopen the club as it
> was but we pinky swear we'll turn a profit, cross our hearts and hope to
> die, they are going to tell us to F. off.

So they should. I am not suggesting that HH should go back to the was
it was before it shut. I am suggesting a partial return to what the
place was, say, 15 or more years ago - a friendly, welcoming, low-cost
but profitable place for post-grads etc to meet, eat, drink and
socialise, perhaps even discuss academic matters. It's not been
friendly, welcoming or low-cost for a long time.

> Please bear this in mind. The club cannot just be a place that people go to
> drink every evening, there will have to be drastic changes to it's place on
> campus. The club will still fulfil it's role as a place to go for a drink
> when you finish off for the day, but it has to be much more than that.

I think it's fair to say that for many people it had ceased to be even
that, as it was somewhat off-putting.

> ..but your pessimism is counter productive.

Pessimism - I'm just being realistic.


I think part of the problem in discussions here is that as far as I
can see, no-one on the new committee knew the club when it was
successful.

[Thomas Coles]

John, I'm not going to continue going over old ground indefinitely,

As I and others have mentioned: "a partial return to" "a friendly, welcoming, low-cost

but profitable place for post-grads etc to meet, eat, drink and

socialise, perhaps even discuss academic matters" cannot exist again as a stand alone business.

It is not going to happen. If that is the limit to the ideas we present to the University nothing will happen.

The University has shelled out too much money and lost too much trust.

It can exist again if it is part of an institution with grander ideas of itself. I think this might be the closest we can get to a "partial return".

This is what we have been told by University management, and we have no reason to think that they aren't sincere in giving us this chance.

Now, we can either quibble about that fact, or we can come up with new ideas that are attractive to the University's Student Finance Committee next month. Convince them that we are better than a Wetherspoons, that we have something valuable to students, and yes, to the University. Also convince them that we, personally, the new Com, have enough new ideas, drive and separation from the old organisation to achieve these things.

Please come to the meeting on Thursday, it'd be a great help to know what was different about management 15 years ago that made it so successful. However as no one from that period is on the committee (they didn't stand) there is nothing *we* can do to see back into the future. However this is a benefit, we are not stuck with re-creating that, thankfully, because attempting to would get us nowhere.

Our attempts at involving the membership better should make us "friendly, welcoming [and] low-cost" (also note that we have had explicit statements that some members want better quality food, we have to consider whether they are willing to pay for it, of course). But we can only convince the membership that we are different now once we've convinced the University management.

I look forward to hearing some new ideas from everyone.

Tom

[JohnEwing]

On Apr 27, 12:11 am, Thomas Coles <tomco...@gmail.com> wrote:
> John, I'm not going to continue going over old ground indefinitely,
>
> As I and others have mentioned: "a partial return to" "a friendly,
> welcoming, low-cost
> but profitable place for post-grads etc to meet, eat, drink and
> socialise, perhaps even discuss academic matters" cannot exist again as a
> stand alone business.

I know it can't exist as a 'stand-alone business' - that's why I said
'partial return'. Take what worked, expand on it, and add new things
to it. And throw out what didn't work.

> (also note that we have had explicit statements
> that some members want better quality food, we have to consider whether they

> are willing to pay for it)

In another thread I mentioned the State Bar - they do better quality
food at a lower price than the Club.

I'm out of here.

[Omar Kooheji]

At the risk of getting back on topic...

I'm not a big fan of the Dark red used in the Colour scheme. I think
possibly losing the crest and having the logo for the time being being
as follows:

Hetherington
Research Club
---------------------
Centre For Academic Collaboration

Using pretty much the same font sizes you've used, I'd got for one
line rather than two under research club, and not have it extend the
whole page.

For colours I think a simple black text on a white background is
easiest, it's simple and striking and we don't have to worry about
always using colour printers for the text. It's also more readable and
uses less toner to print.

Using black on white allows us to decide on alternate colours to use
instead of black as we see fit (Blue for example) without losing the
brand image.

I'd suggest removing international students from the membership list,
that appears to have come from a misinterpretation of the
constitution. If the club decides to allow international students to
join then thats fine, but to be honest I think the emphasis on
international students evolved from the number of exchange (erasmus?)
students who joined the club because they were coming to Glasgow in
their third year or study and thus just so happened to be over 21 when
they matriculated here, also from the number of international postgrad/
second degree students the uni attracts.

The what do they want Question really needs to be filled, we can't go
forward without that, I have to say that I'm sceptical of the what
don't they know they want, syntactically it's a mouthful and I think
that these could be put into a better names phrase. I also really
don't like the phrase academic speed dating, mainly because the speed
dating format isn't how we'd approach it. I think what you mean is
interdisciplinary academic networking sessions. Speed dating is more
catchy but it's misleading, and in my mind I envision a row of tables
where you have 5 minutes to give each other an elevator pitch about
what you are working on before moving on to the next person., not my
idea of a good time.

We need a more concrete idea of what is affordable, both publicity and
event-wise, publicity requires skills a computer and printing, how are
we planning on getting these and what to what level? Are we just going
to put up a photocopied poster? (The club doesn't have a photocopier
but in the past has used the QM's I don't know if we paid for it or
not) do we need to buy licences for photoshop? or some vector graphics
packages? do we use open source alternatives? Are the computers in the
club up to running desktop publishing software? Do we have the skills
to pay the bills? Can we internally train people so that when we leave
they too will have the skills to pay the bills?

Publicity can be done well on a shoestring budget but it takes skill
and perseverance.

Events wise, meet and greets in the bar cost bar staff time, which
would presumably be budgeted with the hope that event would pay for
at least that. Equipment for other events is an issue we might face,
we need to know what the club has. We should also try and establish
whether there is room to borrow any equipment we don't have from our
partners, the QM the Uni, the Guu. PA and DJ equipment is probably
borrowable from the QM but they also use it themselves, projectors and
the like can be requested from media services at the uni, I don't know
if they charge. The Club has speakers and a mixer, maybe even a
microphone...

As for compromises I think that we are going to have to start charging
for hall hires, and we will have to unload the cost of security onto
the hirers. We can establish a relationship with on of the stewarding
companies and work out rates for this, the Qm will be helpful with
this.

I think the life cycle s a good idea, although from skimming it I
think it needs to be more coherent.

I like the list of events but Film showings are Expensive, partnering
with the GFT might be an Idea, and what's wrong with The Mask? Also I
think (I may be wrong) that you are allowed to show films if it's for
"Academic Use" we might want to get the Film and TV Dept on board, and
have them give a brief talk before and a Q&A after. It gets more
bodies in the building and it's linking in with our remit as an
academic institution. Maybe on these film viewings we could allow F&TV
students to be signed in?

I'm going to have to stop now because I need to get back to work.




On Apr 26, 8:26 pm, Thomas Coles <tomco...@gmail.com> wrote:
> p.s. I've also uploaded a quick mock-up with colour scheme athttp://groups.google.com/group/hetheringtonclub-general/web/HRC%20Cor...

>
> The logo is a stop-gap until we get our own (though it looks pretty good).
>
> Tom
>

> > <hetheringtonclub-gene­­ral%2Bunsu...@googlegroups.com<ral%252Bunsubscr i...@googlegroups.com>

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[Norman Gray]

Tom, hello.

On 2010 Apr 26, at 19:58, Tom Coles wrote:

> I invite any and all ideas on basic aspects of club livery, eg:
>
> Logo
> Corporate colour palette
> Corporate font
> Corporate communication style: ie prose style, layouts etc

A complication is that the University has some visual identity guidelines at <http://www.gla.ac.uk/about/visualidentity/>

The University would almost certainly take a View about the use of the visual identity by the HRC. I suspect that if the HRC logo included the university logotype, it would have to conform to these guidelines (which limits the possibilities for visual distinctiveness); and if it didn't conform to these guidelines, I suspect that it wouldn't be allowed to use the logotype, or any older versions of it.

That notwithstanding, I've illustrated what would (probably/potentially) be an approved instance of the guidelines for the HRC. See <http://groups.google.com/group/hetheringtonclub-general/web/gu-style-hrc-logo.pdf>

All the best,

Norman

--
Norman Gray : http://nxg.me.uk

[Norman Gray]

On 2010 Apr 27, at 00:11, Thomas Coles wrote:

> 15 years ago

It might be worth pointing out that, 15 years ago, there were only one or two bars on Ashton Lane, rather than five; there were slightly fewer decent pubs in Byres Road than there are now; there were fewer places to get decent food; and (the clincher) the only other place open after 11 was Clatty's.

The Club _was_ a bit of a dump 15 years ago. Cheerful and cosy (I still mutter darkly into my beer about the knocking together of the two ground-floor rooms, and making it possible to order at the bar other than in a crouch), but a dump nonetheless. Let's avoid getting too dewy-eyed.

[Thomas Coles]

Hi Norman,

a great resource (and one that is very inaccessible for some reason when using appropriate keywords from Google).

I guess the argument is between how close we want to ally ourselves with the University corporate style, or whether we want our own corporate style.

I was working from the assumption that we would develop our own style, including a logo of our own.

The problem is that the designs I have done are very close to the University's -- this is almost unavoidable, we are a academic institution attempting to look smart based in Glasgow.

I see three options:

1. Go the route of the other Unions http://www.qmu.org.uk/, http://www.theguu.com/, which is slightly offensively 'poppy' to me. But yes, that sort of style that couldn't be confused with the University. Pro: autonomous identity, no confusing Negative: looks a bit awful.

2. Ask to be considered as a 'University Service: eg: "As a University service then you can use any of the colours in the University palette, the Bright palette and the Muted palette. ... You must not use any other colour." Plus: we look smart, there is an internal agency at the Uni to do this for us. Negative: loss of autonomous identity, the Uni may not agree. (This is the route your document outlines Norman, looks very smart and clear.)

3. Create an alternative, and smart visual identity on our own. Plus: autonomous identity, Negative: difficult to do, must choose logos and colours that are not inherently associated with the university. ie: different crest etc whilst remaining associated with the university, but not PART of the university.

I guess its a vote really, on which we want. Any ideas?


Tom

[Thomas Coles]

(I've uploaded another concept of a document header, as a .doc because print-to-PDF is looking a bit rubbish)

http://groups.google.com/group/hetheringtonclub-general/web/Hetherington%20Livery%20v2.doc

[Omar Kooheji]

I vote for three. I think there are enough talented people out there (possibly on the facebook page?) who given a specification can come up with a logo, worst case we choose not to have a logo and use the stylized name of the club as a logo. 

[Seumas Bates]

My goodness, there have been so many points since I was last on here!

Tom, I like your original font. Granted there are layout and language
issues but these can be ironed out in the drafting.

In terms of logos and colour scheme I have to say that I'm leaning
towards our own logo etc. and away from using the Uni crest and
whatnot. I think a crest would suit the image we're trying to portray
(don't forget the QM also has it's own crest which came from the
original Queen Margaret College). I actually quite liked the red!

On 28 Apr, 08:42, Omar Kooheji <omarkooh...@googlemail.com> wrote:
> I vote for three. I think there are enough talented people out there
> (possibly on the facebook page?) who given a specification can come up with
> a logo, worst case we choose not to have a logo and use the stylized name of
> the club as a logo.
>

> On 27 April 2010 21:34, Thomas Coles <tomco...@gmail.com> wrote:
>
>
>
>
>
> > (I've uploaded another concept of a document header, as a .doc because
> > print-to-PDF is looking a bit rubbish)
>

> >http://groups.google.com/group/hetheringtonclub-general/web/Hethering...

>
> > On 27 April 2010 19:44, Thomas Coles <tomco...@gmail.com> wrote:
>
> >> Hi Norman,
>
> >> a great resource (and one that is very inaccessible for some reason when
> >> using appropriate keywords from Google).
>
> >> I guess the argument is between how close we want to ally ourselves with
> >> the University corporate style, or whether we want our own corporate style.
>
> >> I was working from the assumption that we would develop our own style,
> >> including a logo of our own.
>
> >> The problem is that the designs I have done are very close to the
> >> University's -- this is almost unavoidable, we are a academic institution
> >> attempting to look smart based in Glasgow.
>
> >> I see three options:
>

> >> 1. Go the route of the other Unionshttp://www.qmu.org.uk/,

> >>http://www.theguu.com/, which is slightly offensively 'poppy' to me. But
> >> yes, that sort of style that couldn't be confused with the University. Pro:
> >> autonomous identity, no confusing Negative: looks a bit awful.
>
> >> 2. Ask to be considered as a 'University Service: eg: "As a University

> >> service then you can use any of the colours in the University palette<http://www.gla.ac.uk/about/visualidentity/usingourcolourpalette/#d.en...>,
> >> the Bright palette<http://www.gla.ac.uk/about/visualidentity/usingourcolourpalette/#d.en...>and the Muted
> >> palette<http://www.gla.ac.uk/about/visualidentity/usingourcolourpalette/#d.en...>.

> > hetheringtonclub-g...@googlegroups.com<hetheringtonclub-gene­ral%2Bunsu...@googlegroups.com>
> > .

> > For more options, visit this group at
> >http://groups.google.com/group/hetheringtonclub-general?hl=en-GB.
>
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