Fw: Fw: “The Weight of the Nation” Documentary Begins Tonight

[Padmini Parthasarathy]

FYI...

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From: Padmini.X.P...@kp.org <Padmini.X.P...@kp.org>;
To: <ppartha...@att.net>;
Subject: Fw: “The Weight of the Nation” Documentary Begins Tonight
Sent: Mon, May 14, 2012 6:30:47 PM

IKP-National ----- Original Message -----     From: IKP-National     Sent: 05/14/2012 10:15 AM PDT     Subject: “The Weight of the Nation” Documentary Begins Tonight An Important Announcement from Raymond J. Baxter, PhD, Senior Vice President, Community Benefit, Research and Health Policy; Jack Cochran, MD, Executive Director, The Permanente Federation; and John August, Executive Director, Coalition of Kaiser Permanente Unions Beginning today, May 14, The Weight of the Nation four-part documentary will air on Home Box Office (HBO) and will be available for viewing free of charge on HBO.com. We encourage all of you to watch the documentary series with your family and friends. Kaiser Permanente has been working vigorously to bring this urgent and critical public health crisis — the national epidemic of obesity and excess weight — to the forefront of our country’s attention. We believe these documentaries and the campaign provide a unique window of time to spotlight the severity of the issue, to showcase strategies that work and, most important, to catalyze action that accelerates progress in the battle. The first two episodes of the documentary will air back to back. In most markets, it is airing at 8 p.m. ET/MT/PT (7 p.m. CT). Please check your local TV listings to confirm broadcast time in your area. Episodes three and four will air the following evening. For this documentary, HBO has opened its signal, which enables local cable and satellite providers to make it available to all customers, not just HBO subscribers, if they choose. Some providers are doing that, and some others are putting the films online on their own websites. We suggest you check with your local cable or satellite service for availability. In addition, all four of the films will be available at HBO’s site (www.hbo.com/theweightofthenation) when the series airs at 8 pm ET. The Weight of the Nation documentary is a springboard for an extensive, long-term public health campaign designed to raise national awareness and engage communities. The films contain critical and useful information we can apply to our own lives and share with our families, members, patients, and communities. Along with HBO, our partners in this project are the Institute of Medicine (IOM), Centers for Disease Control and Prevention, National Institutes of Health, and the Michael & Susan Dell Foundation. The documentary films dramatize the issues and challenges identified in the IOM's recent evidence-based report, Accelerating Progress in Obesity Prevention. The IOM report identifies key prevention strategies to address the nation’s obesity epidemic, which draw upon the work Kaiser Permanente has been doing. . The Weight of the Nation films include case studies; uplifting personal stories of people, families, and community members who are tackling weight issues; and interviews with our nation’s leading experts. Episode 1 — Consequences: Examines the scope of the obesity epidemic and explores the serious health consequences of being overweight or obese. Episode 2 — Choices: Shares scientific insights into how to lose weight and explores what needs to change in people's lives, including where they work, eat, learn and play, while spotlighting individuals who are waging the battle successfully. Episode 3 — Children in Crisis: Tells the heart-wrenching stories of young people struggling with excess weight and facing serious medical complications at an early age, and examines how marketing shapes food choices. Episode 4 — Challenges: Examines the driving forces behind the obesity epidemic, including agriculture, economics, evolutionary biology, racial and socioeconomic disparities, and physical inactivity. In addition to these first four films, a series of three episodes about, and for, young people will be previewed on May 16. Please check your local listings for details. Another 12 short films about specific topics, such as the stigma society places on people struggling with obesity, workplace wellness, and more, will be available on HBO’s site (www.hbo.com/theweightofthenation). To learn more about The Weight of the Nation and access resources to help you get engaged in reversing the epidemic, go to: Kaiser Permanente’s new The Weight of the Nation site (www.kp.org/weightofthenation) for comprehensive information and ideas HBO’s site (www.hbo.com/theweightofthenation) for community activation kits and more The KP IdeaBook site for The Weight of the Nation campaign (https://ideabook.kp.org/groups/weight-of-the-nation) to join the internal conversation, view an 11-minute highlights film, and post a personal story or comment Please see the films and talk about the issues with your family, your colleagues in the workplace, and your neighbors. See what you can do and how you can get involved. NOTICE TO RECIPIENT: If you are not the intended recipient of this e-mail, you are prohibited from sharing, copying, or otherwise using or disclosing its contents. If you have received this e-mail in error, please notify the sender immediately by reply e-mail and permanently delete this e-mail and any attachments without reading, forwarding or saving them. Thank you.