Hi Tom,
Thanks for your post on measuring the success of health coaching. In a
recent report we
published on this topic, "Measuring Change: Evaluating Health and
Wellness Coaching
Performance, Outcomes and ROI," two organizations detailed how they
are measuring
the impact of health coaching programs.
Darcy Hurlbert with Ceridian LifeWorks describes the factors that her
organization uses
to calculate ROI specifically for weight management programs and
tobacco cessation
programs, such as reductions in BMI and its corresponding impact on
medical costs
and productivity and premature death prevention on the tobacco session
side. Hurlbert
also describes how they measure outcomes using HRA data and the impact
of
presenteeism.
Ted Borgstadt with TrestleTree Inc. describes his organization's three-
dimensional
approach to ROI, including the financial aspect, the physical aspect
(changing the behavior)
and member engagement.
You can view more information on this report online at:
http://store.hin.com/product.asp?itemid=3767
Hope this helps!
Melanie Matthews