Alongwith such growth opportunities come challenges. Real estate costs, limited rental availability, infrastructure underdevelopment, lack of professionalised services and increasing competition are just some of the realities club operators face when working in Asia-Pacific markets. However, a favorable economic outlook, along with increasing health awareness and demand for group exercise and personalised training are expected to spur expansion.
Tier 1: Australia and New Zealand
Market penetration rates
Australia 15.3 per cent
New Zealand 13.6 per cent
These are relatively established markets, with higher penetration rates than their neighbours. However, the mature and professionalised markets in these countries indicate limited growth potential; labor and real estate costs have also constrained growth here.
Tier 2: Hong Kong, Singapore, Japan and Taiwan
Market penetration rates
Hong Kong 5.85 per cent
Singapore 5.8 per cent
Japan 3.3 per cent
Taiwan 3.0 per cent
These locations belong to the fast-expanding and maturing second-tier markets. This segment features gradually professionalising services, expanding consumer bases, and high concentration of leading players.
With room for growth, already fierce competition is expected to continue in the future.
The remaining seven Asia Pacific markets assessed by Deloitte are still in a comparatively early stage in their lifecycle, as a result of slower economic development and low awareness of personal health as a priority.
The markets in second-tier (and under) cities are dominated by standalone players that are mostly lower-end single site, independently owned operators, due to infrastructure underdevelopment, low purchasing power and low awareness of personalised training.
Impact of Gym Contracts
Laws relating to the way gym contracts are configured have an impact on the way markets develop. For example, in New Zealand, up-front payment for a long-term membership is forbidden by law, while in Singapore, some clubs collect one- and two-year contracts up-front.
Tier 1: Australia and New Zealand
Market penetration rates
Australia 15.3 per cent
New Zealand 13.6 per cent
These are relatively established markets, with higher penetration rates than their neighbours. However, the mature and professionalised markets in these countries indicate limited growth potential; labor and real estate costs have also constrained growth here.
Tier 2: Hong Kong, Singapore, Japan and Taiwan
Market penetration rates
Hong Kong 5.85 per cent
Singapore 5.8 per cent
Japan 3.3 per cent
Taiwan 3.0 per cent
These locations belong to the fast-expanding and maturing second-tier markets. This segment features gradually professionalising services, expanding consumer bases, and high concentration of leading players.
With room for growth, already fierce competition is expected to continue in the future.
Impact of Gym Contracts
Laws relating to the way gym contracts are configured have an impact on the way markets develop. For example, in New Zealand, up-front payment for a long-term membership is forbidden by law, while in Singapore, some clubs collect one- and two-year contracts up-front.
The full report is available at a price of US$299 for IHRSA members and US$599 for non-members from
ihrsa.org/publications. Contact
[email protected] with questions. Perfect Gym sponsored the report.
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