The Audience?
Its Large!!!!
1.7 million Australians who listen to radio an average 312 hours each
week between midnight and dawn, . The Nielsen Media Research survey on
commercial radio in Australia, found that 30 per cent of overnight
listeners (516,000) were 55 or older. The numbers were increasing in
this and other age groups, with the next highest group (447,000) aged
40 to 54.
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