Greetings Sockeye Cycle Company!
I’m writing today to ask your organization to help us spread the word about our 2nd annual Build It. Bike It. Be a Part of It. fundraising campaign for the U.S. Bicycle Route System (USBRS), which kicks off May 2, 2011 and runs through May 31. May is National Bike Month, and what a great way to celebrate: support the creation of a national system of cycling routes! Here are the details:
Using social networking promotion, and a team of core supporters, we are asking cyclists in America to donate $10 to help with the creation of this national route network.
Our goal is to raise $30,000 as well as spark immense excitement about the progress so far! Last year we raise just over $27,000 during the campaign ($7,000 over our goal!) and got great coverage by the bike media.
The U.S. Bicycle Route System is a visionary project similar to the national and international cycling systems blossoming across the globe, and in the last year, it has gained substantial momentum. Adventure Cycling is now working with dozens of state agencies, national organizations, nonprofits, volunteers, and the U.S. Congress to realize this vision. To date, 30 states are actively working to implement U.S. Bike Routes. (See for yourself on our state status webpage: http://www.adventurecycling.org/routes/usbrs/.) Plus, since the USBRS Facebook page launched in January
2010, it has attracted nearly 17,000 fans: http://www.facebook.com/usbrs.
We’re looking for organizations to help us spread the word about this campaign. If you’ll sign-on, we will add your organization’s name (with a link to your website) to our fundraising pages during the May campaign.
Here are a few of the ways we are asking for you to help during the May campaign:
- Display a U.S. Bicycle Route System fundraising ad on your homepage.
- Feature the U.S Bicycle Route page in your Facebook Page Favorites.
- Share information about the campaign with your members via email, blog posts, or social networking platforms such as Facebook and Twitter. (We will send you news updates during the campaign.
To get all of the information, visit http://www.adventurecycling.org/beapartofit/. Here, you can download our web ads, grab the link to our campaign page on Razoo or even grab sample text for sharing the campaign on your website or enewsletter.
If you would like to be recognized for your support, please email me at aco...@adventurecycling.org, with your organization name and website URL and we will include you on our campaign webpage.
Thanks so much for your time. I hope that we can count on you to help us spread the word about the U.S. Bicycle Route System fundraiser during National Bike Month in May.
Best,
Amy
Adventure Cycling
On behalf of the Build It. Bike It. Be a Part of It.
campaign
