The show explores the worlds of Priya Sharma (Sakshi Tanwar) and Ram Kapoor (Ram Kapoor), who accidentally discover love after getting married.[8] After the storyline moved five years ahead in June 2012, many new actors and characters, including Samir Kochhar and Amrita Mukherjee who played the roles of Rajat Kapur and Peehu respectively, were introduced.
Ram Kapoor is an unmarried, wealthy, established, and well-reputed Mumbai-based businessman in his early forties. Priya Sharma is a working woman in her early thirties and comes from a middle-class Mumbai family. Ram's half-sister, Natasha Kapoor, and Priya's brother, Kartik Sharma fall in love and have to consider the Hindu culture taboo of younger siblings marrying before their elder siblings. Ram has yet to select a prospective spouse so the marriage of Kartik and Natasha must wait.
There is a solution. Ram and Priya agree to the Punjabi practice of watta satta although Priya dislikes the economic disparity between their families. Ram and Priya considers each other arrogant and quarrelsome. They become closer with time and consummate their marriage.
Kartik and Natasha are about to divorce as Natasha is unable to adapt to her reduced economic status. The divorce provokes disagreements between Ram and Priya. Priya, however solves things between Kartik and Natasha and mends their marriage. Priya is pregnant, has an accident that others believe has killed her. She moves to Dubai.
In Dubai, Priya lives with her and Ram's daughter, Pihu. Ram and Priya cross paths. Ram is furious at Priya for abandoning him and seeks custody of Pihu. Priya returns to Kapoors to be with Ram. They have daughters, Myra and Pari.
Pihu, Myra and Pari are grown up. Pihu, who is a spoiled brat now, falls in love with her college friend Varun. Priya objects this as Varun's father was probable candidate for Ram. This makes Pihu to hate Priya. Priya finds Pihu and Varun together. Pihu accuses Varun of raping her. Priya finds the truth and tries to rectify Pihu's misdeeds. Varun is shocked by Pihu's betrayal and kills himself. Priya and Pihu meet with an accident and Priya falls into a coma.
Priya recovers and returns to the Kapoors'. Priya's friend, Juhi, has cared for Pihu, Myra and Pari. Juhi falls in love with Ram and tries to make him divorce Priya, getting Ram's sympathy for her daughter, Naina. Pihu falls in love with Samar, who has an affair with Priya's doctor, Suhani. Priya finds this and objects to Pihu's relationship. Pihu threatens to kill herself if she cannot marry Samar, so her parents acquiesce. Suhani is pregnant with Samar's child. She kills Samar after his marriage with Pihu. Ram is accused of Samar's murder and is arrested. Priya proves his innocence and Pihu reunites with her. Juhi works to separate Ram and Priya, but is exposed, arrested and Ram and Priya reunite.
The name of the soap opera, along with its title track, has been inspired by a song of the same name, composed by R. D. Burman, from the soundtrack of the 1976 Bollywood film Balika Badhu.[6][7][18] Based on the Gujarati play Patrani by Imtiaz Patel,[19][20] the soap opera is created by Ekta Kapoor and produced by her production company Balaji Telefilms.[21][22][23] Ekta Kapoor had got the name, Bade Achhe Lagte Hain, registered about six years before the soap opera premiered.[24]
The title track of the soap opera, inspired by the song Bade Achhe Lagte Hain is composed by R. D. Burman, from the 1976 Bollywood movie, Balika Badhu.[6][7] The lyrics of the soap opera's title track have been penned up by Nawab Arzoo and the title track has been sung by Shreya Ghoshal and Trijayh Dey. Lalit Sen provided the music to the title track.[19] The background music or the incidental music of the soap opera has been provided by Abhishek Singh and Mintu Jha.[19] It also includes songs from soundtrack albums of few Bollywood movies. The Tamil version of the title track song was sung by Shweta Mohan, with hummings of Shreya Ghoshal reused.[35]
Bade Achhe Lagte Hain premiered on Sony Entertainment Television in India on 30 May 2011.[36][37] It was initially intended to run for 150 episodes but it went on to telecast a total of 644 episodes, going off-air after completing a run of 3 years, 2 months and 41 days.[D]
Bade Achhe Lagte Hain was dubbed in Telugu and broadcast on Gemini TV as Nuvvu Nachhavu, an afternoon soap opera, premiered on 9 April 2012.[43][44][45] Bade Achhe Lagte Hain has also been dubbed in Tamil under the title Ullam Kollai Poguthada, and it premiered on Polimer TV, on 10 December 2012, with some of the characters' names changed.[35]
In July 2021, a sequel was announced, with the title Bade Achhe Lagte Hain 2.[48] Nakuul Mehta was finalized as the male-lead of the sequel.[49] Disha Parmar was approached and locked by the makers to play the female lead, doing her second project with Mehta after seven years.[50][51][52]
The series was announced after the ratings of Bade Achhe Lagte Hain 2 fell. The original leads of the previous season Mehta and Parmar were cast as the leads, marking their second collaboration with Ekta Kapoor.
In a 2014 poll conducted by Shaadi.com, Ram and Priya were voted the Favourite TV Couple by 42.3% of Indians.[69][70] Fans even dub the on-screen couple Raya (also written as RaYa), which is a linguistic blend of the pair's names.[71] Ram Kapoor was also called "the Indian husband we love" by a Sunday publication in 2012.[58] Ram Kapoor and Sakshi Tanwar later came together to portray the role of a couple in the ALTBalaji web-series Karrle Tu Bhi Mohabbat, which premiered in 2017 and was noted for its common plot elements with Bade Achhe Lagte Hain.[72][73]
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