Clicktag on Adwords banner

[devei...@gmail.com]

Hello ,

I’m trying to create a banner ad for AdWords with GWD, and I would like to know if I need to add a Tap component on it for the ClickTAG?

Thanks,
Marion

[Jaz]

Hi Marion,

ClickTAGs are usually only required snippets of code for Flash ads whereas HTML5 ads in AdWords have that ClickTAG functionality already built in.Just to confirm: a tap component for a clickTAG is NOT necessary. The click-through functionality that ClickTAGs usually provide is already inherited.

thx!
jaz

Jasmine Rogers
Program Manager, GWD

[y...@juhll.com]

so I do not need to add a tap component into my GWD banner if this is being used inside Adwords?

The destination url within Adwords will handle a click on the entire banner canvas?

so this step isn't needed https://support.google.com/webdesigner/answer/3263494?hl=en&ref_topic=3261495

thanks!

[j.t.pe...@gmail.com]

As a long time Flash banner maker this is something I am curious about to.

I am guessing there is a fundamental change we as Flash people are struggling with.

The clickTAG is just a command sent to the AdForm system (as you know). The URL is not set by us as designer/developer. So since GWD is asking for a landing page is for us a bit strange. We are not used to it. And we almost never have that information.

So, what do we do if we dont have a clickTAG code and dont have the URL for the banner we are making? But the media still want our creative.

Thomas

[scott.sc...@gmail.com]

Thomas, exactly described the scenario -

I've read conflicting info on this forum when it comes to the click tag equivalent in html5 - it seems no one knows 100% and it also depends on the ad platform.

I have a query in with Google Adwords support about this as well, and also about having a back up image if their browser doesn't support html5 (similar to how you have a backup image if the person doesn't have flash installed).

I will post back when I get an answer

[j.t.pe...@gmail.com]

I asked AdForm about Adobe Edge, and Google Web Designer and clickTAG. This is the reply I got:

We could recommend to use Adform toolkit, share specifications. I'm sorry, we don't have such things for Google or Adobe product. This should be advised from their side.

HTML5 toolkit: http://html5toolkit.adform.com/
HTML5 specs: http://test.adform.com/testpage/banner-specifications/html5-banner/standard-html-ad/

If any assistance is needed to implement our clickTAG, please let us know. Here are some details as well: http://test.adform.com/testpage/banner-specifications/general-specifications/clicktag-variables/

Have a good day.

[Raphael]

Hi Jasmine,

I have tried both this https://support.google.com/webdesigner/answer/3263494?hl=en&ref_topic=3261495 and this https://support.google.com/richmedia/answer/3182727?hl=en method but with no luck. I cannot make the click-through page to appear when the ad is uploaded on Google Adwords and therefore no tracking is available.

Can you please shed some light here?

[lddohe...@gmail.com]

Hey did you resolve this?