As for adding the banner to your website, someone posted that you need to use an iFrame. I'm just trying to understand what this software is capable of doing before I even consider downloading it, so I have not actually installed it nor tried to use the resulting banner in a website. I thought Google was doing a good deed for the general public, but it seems it is only trying to help itself by letting ad makers produce cleaner ad code with this software. I have yet to find any official comments or instructions about using the software for use in creating banners for general websites. However, if more people could create their own cool banners, Google might have more websites onto which to place their ads, so offering a tool like this to the general public still seems like a good idea to me.