Hi Jeff,
I'm actually meeting with our font experts in 45 minutes to discuss this! I'll then bring my suggestions to our Google Web Designer Eng Mgr and Product Lead. We definitely understand the need to use custom fonts. A question on this, how do you source the fonts? Are they given to you by the agency with the license (so that you are aware of any license restrictions)? Do you buy the font, or download a free font? Any particular sites you prefer to use? Is .ttf the font format you typically use, or are you looking for .eot, woff, woff2 support as well? Insight into usage will be a huge factor in determining our next steps, so thank you for writing in!
thx!
jaz
Program Manager
Google Web Designer