Banner – file size (HTML) when published

[K. Nguyen]

Dear GWD-Team,

is there any outlook that the HTML-file will be taken care of regarding its size when once published?

The reason I'm asking is that I get sizes about 45 KB without any animation in the banner itself.
But the problem is – like you most likely already know – some publishers have the size of some HTML5-banners limited at about 50 to 60 KB.
So that means: if image elements are required by the ad content it will be impossible to stay under the limit since one single graphic with average quality and measurement weights about 15 to 25 KB.

Thanks in advance,
K. Nguyen

[amber]

I'm also wondering the same thing! I need to keep my banners to about 30-40K for some smaller, local sites.

[Naresh Rajkumar]

A few points and some options

-  We are currently working on greatly reducing the size of GWD Ads.

      Stay tuned for this

- One important thing to note is compressed vs uncompressed sizes.

  Most ad servers, serve these HTML ads as gzipped. The gzipped sizes are quite small compared to the uncompressed sizes.

  For instance, I see in my GWD, basic banner is 15K (compressed) vs 45K(uncompressed).

  So the compressed sizes are really what matters to a lot of networks (at least the Google ones) 

 - For DCLK Studio served ads, we have a feature called 'polite loading'. This is enabled by default in your Publish Dialog that pops up when you press the 'Publish' button.

 This makes the GWD published ad wait till the surrounding page is downloaded before it downloads the rest of the ad.

As to options, you have an option

- Build your banners with the Pure HTML template.

There are a few limitations though.

Currently,  you don't have access to components or events in the pure HTML case. (But we are working on enabling that in the near future.)

You don't get a neat 250 x 300 'stage' where you place your artwork, like you do in the Ads case.

So if you have a stock banner ad with only images and animations, you can use that option.

You will have to hand-code a click/landing page destination by hand in that case.

The sizes of these will be much smaller compared to the Ads one.

In my test case, the uncompressed HTML vs uncompressed Ad banner is 2k vs 45K

When you compare compressed sizes it is 1K vs 15K.

Rest assured, you will be seeing a lot of changes in GWD that will

 a) Make Ad sizes much smaller

 b) Let you build pure HTML content (not Ads), with the same components & events that the Ads template has.

-Naresh (GWD Team)