DFP client is asking about DFP macros, click tracking and target URL

[k...@mydatarank.com]

Hi

We usually work with AdWords for our clients, but are supplying a third party with the same creative as our AdWords ads for their DoubleClick for Publishers platform. They do not have Studio.

The GWD ads for AdWords worked perfectly when uploading to AdWords.

We have created one for DoubleClick and the third party cannot load it . They sent me the following emails:

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SECOND EMAIL:
It doesn’t look like this code has any DFP macros added for the images, click tracking and target URL? As I said in my previous email, I can hand code the image macros in for you one by one, but I’m not sure where the click macros go.

These are the error messages I get on upload:

"Sorry, we don't recognise this tag. If you want to track clicks via DFP and avoid counting discrepancies, you must insert the macros manually. Please contact the tag provider for directions on where to place the macros."

FIRST EMAIL:
xxx has asked me to put this creative together. There are no instructions so I'm assuming this is to be loaded as custom creative code.

This is the first time we’ve been provided custom code that needs macro insertion, so I was wondering if you could help me out.

I believe that I have inserted all of the necessary image macros, can you confirm this is how it should look (top banner)?

Where do I insert the click macro (escaped, I assume as the destination URL has a query string) and click through URL macro?

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Do we need to change the way we are publishing or does anybody have instructions for the third party to install the GWD html5 for DFP without Studio.

Thanks!

[Jaz]

Hi,

We've found a similar question on the DFP forum, can you take a look at the Best Answer and let us know if this works for you?

https://productforums.google.com/d/msg/dfp/wVlYvMWVlEo/7H2CnqMvLdsJ

thx!
jaz

Jasmine Rogers
Program Manager, GWD

[Matthew Bernius]

That solution does work, but it points out a really frustrating aspect of designer and it's relationship with studio -- that the current decision to make Studio only accessible by those with DFP Premium completely neuters the value of using Web Designer and drives small companies back to using Flash.

For example, I just created an HTML5 for a local indy newspaper that featured an embedded video. The video is set up to autoplay with the sound muted unless the cursor is over the ad space. Everything worked great until we implemented it as a third party creative in the iFrame. The problem is that adding the macros created two CSS boundaries "on top" of and still "outside" of the ad space. So while watching the video with sound, if someone roll's over either of the two links, the audio is muted. More on this problem here: https://productforums.google.com/forum/?utm_medium=email&utm_source=footer#!msg/dfp/IXTHd-xNXr0/b-qoxE4lr-0J

This is crazy! Especially since the add is built with all of the necessary tags for DFP already embedded within it.

I appreciate the desire to keep Studio a premium feature, but the fact is most web publishers don't meet the necessary traffic or click through levels to qualify to use it. And so we have to create these workaround that end up not allowing us to take full advantage of GWD or just giving up and going back to flash (which DFP will try to convert back to HTML5 anyway).