question about customizing remarketing ad

[f89...@gmail.com]

Hi there
I use the "Dynamic Remarketing for Adwords "template like this.But the pictures there in the ad are fixed.I want to know if I can make an ad that the pictures can change according to different customers' browsing record.If this is possible ,can anyone teach me how to make such this ad? Really need someone to teach me.

Sincerely

[Kent]

Yes this is possible. If you upload the template to Adwords, then images shown will be determined by Adwords based on the user's history (remarketing). In Adwords you will need to set up your feed of all items in your inventory. In Google Web Designer you'll need to change the background color and logo image before publishing.

Hope that helps,

Kent

Google Web Designer team

[f89...@gmail.com]

Hi Kent
Thanks for your helping.But I still want to ask about feed because I have no experience about this before.If I want to set up the images determined by user's history what do I should do now?Can you remind me of what code should I add? Following are my feeds :
{"Headline_0_txt":"Sample Retail Headline Text","Headline_0_cta":"Buy Now!","Headline_0_disclaimer":"Disclaimer Text","Headline_0_productClickOnly":"true","Headline_0_showPrice":"true","Design_0_logoImageUrl":"https://d2zredkvzisc3z.cloudfront.net/upload_files/fonlego-rwd/website/%E8%81%96%E8%AA%95logo-01.png","Design_0_bgImageUrl":"","Design_0_bgAlpha":"0.8","Design_0_bgColor":"#f2f8fe","Design_0_bgColorAlt":"#eeff75","Design_0_bgGradient":"false","Design_0_borderColor":"#666666","Design_0_btnBevel":"false","Design_0_btnColor":"#0078f0","Design_0_btnRollColor":"#005cb8","Design_0_btnShad":"false","Design_0_btnStyle":"square","Design_0_cornerStyle":"square","Design_0_txtColorCta":"#ffffff","Design_0_txtColorDescription":"#4c4c4c","Design_0_txtColorDisc":"#555555","Design_0_txtColorPrice":"#0078f0","Design_0_txtColorProduct":"##4c4c4c","Design_0_txtColorTitle":"#ff0c96","Product_0_name":"La Millou 單面巧柔豆豆毯-小巴哥憂憂(夢幻珊瑚粉)","Product_0_description":"Product 0 Description","Product_0_price":"$1,998","Product_0_regularPrice":"$16.65","Product_0_salePrice":"$1,998","Product_0_salePercentDiscount":"0.24024","Product_0_installmentPrice":"$4.50","Product_0_installmentCount":"4","Product_0_imageUrl":"https://d2zredkvzisc3z.cloudfront.net/upload_files/fonlego-rwd/prodpic/SL097PK(1).jpg","Product_0_url":"https://www.google.com/search?q=product+0","Product_1_name":"La Millou 天使枕-法鬥飛行員(焦糖密斯朵)","Product_1_description":"Product 1 Description","Product_1_price":"$1,280","Product_1_regularPrice":"$12.35","Product_1_salePrice":"$10.00","Product_1_salePercentDiscount":"0.19028340080972","Product_1_installmentPrice":"$8.00","Product_1_installmentCount":"2","Product_1_imageUrl":"https://d2zredkvzisc3z.cloudfront.net/upload_files/fonlego-rwd/prodpic/AW099LA-11000(1).jpg","Product_1_url":"https://www.google.com/search?q=product+1","Product_2_name":"La Millou 豆豆小豬枕-法鬥小甜心(銀河星空灰)","Product_2_description":"Product 2 Description","Product_2_price":"$1,280","Product_2_regularPrice":"$13.95","Product_2_salePrice":"","Product_2_salePercentDiscount":"","Product_2_installmentPrice":"","Product_2_installmentCount":"","Product_2_imageUrl":"https://d2zredkvzisc3z.cloudfront.net/upload_files/fonlego-rwd/prodpic/SP098Y(1).jpg","Product_2_url":"https://www.google.com/search?q=product+2","Product_3_name":"La Millou 豆豆安撫兔(雲朵白)","Product_3_description":"Product 3 Description","Product_3_price":"$980","Product_3_regularPrice":"$8.45","Product_3_salePrice":"","Product_3_salePercentDiscount":"","Product_3_installmentPrice":"$3.30","Product_3_installmentCount":"4","Product_3_imageUrl":"https://d2zredkvzisc3z.cloudfront.net/upload_files/fonlego-rwd/prodpic/BN01W-800(2).jpg","Product_3_url":"https://www.google.com/search?q=product+3","Product_4_name":"La Millou 豆豆安撫巾(清恬芒果黃)","Product_4_description":"Product 4 Description","Product_4_price":"$864","Product_4_regularPrice":"$45.95","Product_4_salePrice":"$33.95","Product_4_salePercentDiscount":"0.26115342763874","Product_4_installmentPrice":"$9.95","Product_4_installmentCount":"5","Product_4_imageUrl":"https://d2zredkvzisc3z.cloudfront.net/upload_files/fonlego-rwd/prodpic/2016new1000(3).jpg","Product_4_url":"https://www.google.com/search?q=product+4","Product_5_name":"包巾-La Millou 竹纖涼感巾(童話獨角獸)","Product_5_description":"Product 5 Description","Product_5_price":"$1,980","Product_5_regularPrice":"$400.00","Product_5_salePrice":"$320.00","Product_5_salePercentDiscount":"0.2","Product_5_installmentPrice":"$90.00","Product_5_installmentCount":"5","Product_5_imageUrl":"https://d2zredkvzisc3z.cloudfront.net/upload_files/fonlego-rwd/prodpic/BB0032F_1000(1).jpg","Product_5_url":"https://www.google.com/search?q=product+5"}

Really thanks for your helping
Sincerely

[Kent]

That data is your custom feed preview... it is really only a preview of what the ad looks like with your product info, and is mostly used for design purposes.

To make this work in a live ad, in Adwords you'll need to create an account and setup your Google Merchant Center feed with all your products (usually 100s or more). Then when that feed is linked to your dynamic ad, only 6 products are shown and which 6 products will be chosen by Google based on the user's browsing history. For example if the user viewed a certain product from your feed on your web site recently then that same product should be selected to be shown in your ad.

Here is a help doc on setting up a Google Merchant Center Account.

[i-fr...@dollbao.com.tw]

Hi Kent
thank you for answering clearly.I know how it works.I'm really thankful for your helping.
Sincerely