DoubleClick Metrics

[Kevin Woodfield]

Heya,

What is the extent of the DoubleClick Metrics when a user clicks on a video, exit click-through etc.  Will we get that same metrics/data in DoubleClick as we did for Flash?  I'm assuming identifiers (ID's, classes etc) are important for this? 

-Kevin

[Kevin]

Does DoubleClick track metrics using the Components tools and not the Tag tool?

[Naresh Rajkumar]

Yes Kevin.
If you use the Video component in the Ads template, you automatically get a suite of metrics (especially Video).

Try it out by uploading your Ad into Doubleclick studio, you will see these events fire.

[Kevin]

Currently doing it now.  I'm actually uploading a custom expandable to DBLClick and I'm getting an error that says: 

There's no expanded width or height set for the HTML5 asset in this creative. Please open Creative Properties and enter these dimensions.

I actually went into the width="" and height="" and specified each for the non-expanded and expanded images.  Still get the error tho.

Otherwise, my team and I love this product.  We pump out Google ads all day long and will be, slowly, working this into the workflow. 

["Ume" Masayoshi Umeuchi]

Hi Kevin,

The following DoubleClick metrics are added in the Studio with the video component.

Video completions	Counter
Video first quartiles	Counter
Video interactions	Counter
Video midpoints	Counter
Video mutes	Counter
Video pauses	Counter
Video plays	Counter
Video replays	Counter
Video stops	Counter
Video third quartiles	Counter
Video unmutes	Counter
Video view time	Timer

Thanks,

-ume

(Google Web Designer team)

[Kishore Subramanian]

Kevin,

I am unable to reproduce the issue with Creative properties. Here is what I tried:

1) In GWD, File -> New -> Expandable - DoubleClick Studio Environment

2) Banner size 300x250 and expandable 480x250.

3) Added an image to banner and video to the expanded page.

4) Publish.

5) I uploaded to DoubleClick Studio. Added an exit event and continued to Preview.

6) See screenshot from Studio. Studio automatically recognized the creative as having an expandable dimension (480 x 250).

You can also set the expanded dimensions directly in Studio from the Creative Properties section.

Let me know if it still does not work.