Nielsen IQ - Research Analyst - Games - Home Based - UK

[gamesuserr...@gmail.com]

Ever wanted to get your hands on great global data on the gaming industry? Or consult with the major publishers and manufacturers on what they could do better? We're looking for a research analyst for our UK Team, so go for it!


Company: Nielsen IQ

Job Title: Research Analyst - Games

Role Type: User Researcher, Statistician

Experience Level: Junior

Permanent or Contract Length: Permanent

Location: Home Based - UK

Job Description: RESEARCH ANALYST - GAMES



Home Based - UK



ABOUT THIS JOB

Imagine working closely with the world’s biggest video game publishers, hardware manufacturers, and marketers to help them better understand the video gaming audience and to achieve success in creating and marketing products that evolve with the fast-paced gaming category. With best-in-class research and predictive analytical tools, the Nielsen BASES team is uniquely positioned to consult with clients and provide insights and intelligence to drive more effective decision making.



A Research Analyst executes custom consumer research, concept testing, and forecasting, developing an expertise that they can use to advise clients on marketing and product launch plans. The ideal candidate will possess knowledge of and passion for the video game industry.



RESPONSIBILITIES

Execute marketing research studies by compiling, quality checking, analyzing, and interpreting marketing research data

Understand and analyze in-market data and other available Nielsen data to inform forecasts and adjust model outputs appropriately

Participate in client meetings and presentations as needed

Execute marketing research studies by contributing to consumer survey content in addition to compiling, analyzing and interpreting market research data, writing client reports and constructing presentations

Develop concept tests for client communication, marketing optimization and go to market strategy

Reviews data for errors and inconsistencies

Reviews and provides feedback during survey development phase



A LITTLE BIT ABOUT YOU

With your analytical skills and ability to explain complex results in a client-friendly manner, you can understand our clients’ most pressing needs and deliver the forecasts and reports that will meet them. Your knowledge of market research and forecasting, strength in project management, and passion for gaming will enable you to conduct insightful, tailored marketing research studies for our clients.



QUALIFICATIONS



Required:



Bachelor's degree or equivalent qualification

Strong record of academic achievement

Passion for the gaming industry

Market research experience including branding and multi-country projects

Analytical proficiency

Intellectual curiosity

Client service mentality

Excellent English oral and written communication skills

Strong organizational and team working skills

Ability to work independently



Preferred



Experience in marketing research or a related field

Experience in packaged goods, entertainment, or video game categories

Experience with Nielsen services and forecasting models

Posted By: Erich Prats - erich...@nielseniq.com

More Information: https://jobs.smartrecruiters.com/TheNielsenCompany/743999742150603-research-analyst-games