SEGA - Researcher, Consumer Insights - Irvine, CA

[gamesuserr...@gmail.com]

Company: SEGA

Job Title: Researcher, Consumer Insights

Role Type: User Researcher

Experience Level: Mid-level

Permanent or Contract Length: Permanent

Location: Irvine, CA

Job Description: Job Summary:

Are you a passionate gamer with a deep understanding of both console and PC video games? We are seeking a talented and experienced Researcher to join our dynamic Consumer Insights team at SEGA. As a Researcher, you will play a pivotal role in driving data-driven decision-making processes by conducting various research activities, including Research Design, Market Research, User Experience Research, and Managing External Research Partners. Your expertise in the gaming industry will be critical as you independently manage full-service research programs and ensure that the results are actioned upon by global stakeholders, including those in Japan.



Duties and Responsibilities:

1. Research Design:

- Develop and implement effective research methodologies tailored to the video game industry and its unique challenges.

- Plan consumer research projects that uncover valuable insights into gaming trends, player behavior, and preferences.

- Identify key research objectives and strategies to address business challenges specific to console and PC gaming.

2. Market Research:

- Conduct comprehensive market research to identify emerging trends, competitor analysis, and growth opportunities within the gaming market.

- Analyze market data to provide insights that inform marketing and product strategies for console and PC games.

- Collaborate with cross-functional teams to understand business needs and align research efforts accordingly.

3. User Experience Research:

- Design and conduct user experience research studies to gain a deep understanding of player perceptions, needs, and preferences.

- Utilize various research methods, such as playtesting, focus groups, and surveys, to gather valuable insights from gaming enthusiasts.

- Translate research findings into actionable recommendations to improve the player experience in console and PC video games.

4. Managing External Research Partners:

- Collaborate with external research partners to execute research projects effectively and efficiently.

- Oversee vendor selection, negotiation, and contracting processes to ensure high-quality research outcomes.

- Ensure external research partners deliver results that align with the unique demands of the video game industry.

5. Data Analysis and Reporting:

- Utilize survey software tools, such as Alchemer and Qualtrics, to design and conduct gaming-specific surveys.

- Leverage statistical software packages like SPSS to independently run complex analyses on gaming-related data sets.

- Synthesize data from multiple sources to create compelling reports that provide valuable insights for game development and marketing teams.

- Create visually engaging reports in PowerPoint that effectively communicate research findings to stakeholders.

6. Cross-Cultural Communication:

- Effectively communicate research findings and insights to stakeholders from diverse cultural backgrounds, including those in Japan.

- Collaborate with global teams to ensure research efforts are relevant and resonate across different regions and gaming communities.

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