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You can find a complete list of the United States Patent and Trademark Office (USPTO) design codes and more information on conducting searches for design elements in the Trademark Design Search Code Manual.
Before you start searching, identify the prominent or significant parts of your design. To determine prominence or significance in a trademark, here are two ways to find marks that may be similar to yours. If you were looking at many trademarks:
Once you determine the prominent or significant elements in your design, you can decide how you want to search using the Trademark Design Search Code Manual. In addition to design search codes, our system allows you to search designs by textual description.
These standards are meant to avoid the trap of relying on controversial top-down definitions of what is or is not harmful content. Broadly, they enable greater explicit user control, protect children through better defaults, improve incentives for publishers, and prevent small groups of users from manipulating and harming others. This is especially important given upcoming global elections set to take place in a world of increasingly powerful generative AI.
Among the initial signers are leading academics (representatives from USC, NYU, Notre Dame, Berkeley, Brown, Yale), authors (Jonathan Haidt, Charles Montgomery), civil society organizations (Build Up, Center for Humane Technology, Psychology of Technology Institute, Tech Justice Law Project, Prosocial Design Network), and technologists with experience at both small (Pebble, Ranker, Sparkable) and large (Twitter, Facebook, Google) tech companies.
Below are links to the code and signature form and we now welcome anyone to express their support by filling out this form. It is worth noting a few specific things about this code to address common questions and criticisms we have received:
"It doesn't go far enough!": The document explicitly states that it represents a consensus amongst a broad group, so therefore most signers will have other concerns they would like addressed. These codes are a "minimum" that a broad group can agree to and do not represent every change that every signer would like to see in effect.
"I don't believe in unconstitutional government mandates!": The document takes no position as to how such changes should be implemented (e.g., voluntarily vs. by policy), but rather shows consensus that a broad group feels these changes would be beneficial.
"I don't trust people to be neutral about what content to address!": The changes in the document are "content agnostic" and require no top down judgments or agreement on what content is good/bad/violating/misinformation/hate. Rather it focuses proposed changes on improving the experience and agency of users.
"I don't think this should be forced on small platforms.": The changes are meant to mirror social forces that exist offline and the document explicitly states that they are more applicable and more readily implementable by larger platforms, where such forces are more often lacking.
We welcome your feedback. The form has a space for comments and we welcome them. Time permitting, representatives from USC's Neely Center, would be glad to schedule time to answer questions from interested parties. Feel free to email ravi...@marshall.usc.edu with any questions or requests.
The negative effects of social media on society are widely discussed, but agreement on potential solutions has been lacking. One of society\u2019s biggest debates is whether platforms should moderate content more or moderate content less. In contrast, we have argued for moving beyond content moderation and instead addressing upstream design in mainstream writing, at conferences, in academic publications, and in podcasts, often alongside partners who share a similar perspective.
To build on this momentum and offer concrete solutions, USC's Neely Center drafted a set of specific design changes that would improve social media\u2019s impact on society, building on evidence from both internal company product work and external studies. We solicited and incorporated feedback from a wide set of stakeholders, including technologists, academics, and civil society groups to improve the recommendations, resulting in a set of proposed \\\"design codes\\\" we encourage social media platforms to adopt
\\\"It doesn't go far enough!\\\": The document explicitly states that it represents a consensus amongst a broad group, so therefore most signers will have other concerns they would like addressed. These codes are a \\\"minimum\\\" that a broad group can agree to and do not represent every change that every signer would like to see in effect.
\\\"I don't believe in unconstitutional government mandates!\\\": The document takes no position as to how such changes should be implemented (e.g., voluntarily vs. by policy), but rather shows consensus that a broad group feels these changes would be beneficial.
\\\"I don't trust people to be neutral about what content to address!\\\": The changes in the document are \\\"content agnostic\\\" and require no top down judgments or agreement on what content is good/bad/violating/misinformation/hate. Rather it focuses proposed changes on improving the experience and agency of users.
\\\"I don't think this should be forced on small platforms.\\\": The changes are meant to mirror social forces that exist offline and the document explicitly states that they are more applicable and more readily implementable by larger platforms, where such forces are more often lacking.
Adoption of the 2010 Standards also establishes a revised reference point for Title II entities that choose to make structural changes to existing facilities to meet their program accessibility requirements; and it establishes a similar reference for Title III entities undertaking readily achievable barrier removal.
State and local government facilities must follow the requirements of the 2010 Standards, including both the Title II regulations at 28 CFR 35.151; and the 2004 ADAAG at 36 CFR part 1191, appendices B and D.
If the start date for construction is on or after March 15, 2012, all newly constructed or altered State and local government facilities must comply with the 2010 Standards. Before that date, the 1991 Standards (without the elevator exemption), the UFAS, or the 2010 Standards may be used for such projects when the start of construction commences on or after September 15, 2010.
(1) Each facility or part of a facility constructed by, on behalf of, or for the use of a public entity shall be designed and constructed in such manner that the facility or part of the facility is readily accessible to and usable by individuals with disabilities, if the construction was commenced after January 26, 1992.
(i) Full compliance with the requirements of this section is not required where a public entity can demonstrate that it is structurally impracticable to meet the requirements. Full compliance will be considered structurally impracticable only in those rare circumstances when the unique characteristics of terrain prevent the incorporation of accessibility features.
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