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[Emmanuel Des Meaux]

You can put the secret Netflix menu to work to get full control over what kind of content you devour. It's all dependent on a code-based system. Different numeric codes on the service let you browse and select from thousands of niche genres and subcategories, whether you're into horror or rom-coms.

Typically, you're constrained to the genres available to you via the main Netflix menu. There's no way to choose by specific category other than what's been chosen for you when you log on. Using these codes opens up an entire library of options for you to choose from that can help you better settle on what to watch for the night. It can even help you discover new shows and movies you've never heard of.

Adding these codes to the ends of Netflix URLs lets you directly access collections of movies and TV shows that fall under your chosen category. For example, if you're short on time and want to queue up a shorter movie, you could check the 90-Minute Movies category with the code 81466194. Looking for something for your entire brood to enjoy? The "Family Movie Night" collection, accessed with code 2013975, is chock-full of favorites even Grandma can get into.

There are well over 36,000 codes to choose from, so don't worry about memorizing them or trying random sequences. Resources like Netflix-Codes.com have an entire directory to sift through, so you can search for what you'd like to watch there and find corresponding codes in no time.

Netflix-Codes.com has a comprehensive list of the streaming platform's hidden genre categories and subcategories. In total, there are around 20 top-level categories covering genres like animation, foreign films and classic movies. Within those main genres are many more hyper-specific subgenres denoted by numeric codes.

The entirety of the categories available on Netflix starts with broad main genres like Action, Comedy and Drama, but they get more specific as you dive even deeper. There are straight-to-the-point collections like Movies Directed by Women (code 2974953), or more specifically targeted curated lists, like Supernatural Soaps (code 81238162), just in case you like your werewolves with a side of angst and romance.

Are you a huge Swiftie? Is there another celebrity you want to learn more about? The Pop Culture Icons category (code 81278963) includes picks like the Taylor Swift-centric documentary Miss Americana or the Whitney Houston biopic I Wanna Dance with Somebody.

Maybe you've been told time and time again that you should really get into Korean TV and don't know where to start. Hit up the K-Dramas for Beginners menu (code 2953105) for a selection of hit K-Drama series like Squid Game and Boys Over Flowers.

Rather than relying solely on the standard homepage categories or Netflix's algorithm, you can use these secret codes to pinpoint and explore different nooks and crannies of the catalog to find hidden gems.

If you're not comfortable with editing Netflix URLs, you can use a browser extension to access the secret menus. The Better Browse for Netflix extension for Chrome is a great choice. Here's how to use it:

If the extension is installed, you'll see a Browse All option at the top of your Netflix home screen next to My List. Click it to scroll through the subgenres or to search through specific categories.

Alternatively, you can use the FindFlix: Netflix Secret Category Finder browser extension for Chrome or Firefox. This add-on will create a drop-down menu complete with Netflix categories for your browser that you can scroll through by clicking on the FF icon that will appear on the top right of your screen. There's no need to scroll Netflix natively with this add-on, and it features 7,500 categories alphabetized for your convenience.

4. If you're on a device that has the Netflix app installed, the app should open and take you directly to the genre or subgenre you chose. If you don't have the app installed, it'll open Netflix through the browser and you can view the specific movies and shows available.

Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages.[6]

Launched on January 16, 2007, nearly a decade after Netflix, Inc. began its pioneering DVD-by-mail movie rental service, Netflix is the most-subscribed video on demand streaming media services, with over 277.7 million paid memberships in more than 190 countries as of July 2024.[5][7] By 2022, "Netflix Original" productions accounted for half of its library in the United States and the namesake company had ventured into other categories, such as video game publishing of mobile games through its flagship service. As of October 2023, Netflix is the 23rd most-visited website in the world, with 23.66% of its traffic coming from the United States, followed by the United Kingdom at 5.84% and Brazil at 5.64%.[8][9]

Initially, Netflix offered a per-rental model for each DVD but introduced a monthly subscription concept in September 1999.[20] The per-rental model was dropped by early 2000, allowing the company to focus on the business model of flat-fee unlimited rentals without due dates, late fees, shipping and handling fees, or per-title rental fees.[21] In September 2000, during the dot-com bubble, while Netflix was suffering losses, Hastings and Randolph offered to sell the company to Blockbuster for $50 million. John Antioco, CEO of Blockbuster, thought the offer was a joke and declined, saying, "The dot-com hysteria is completely overblown."[22][23] While Netflix experienced fast growth in early 2001, the continued effects of the dot-com bubble collapse and the September 11 attacks caused the company to hold off plans for its initial public offering (IPO) and to lay off one-third of its 120 employees.[24]

DVD players were a popular gift for holiday sales in late 2001, and demand for DVD subscription services were "growing like crazy", according to chief talent officer Patty McCord.[25] The company went public on May 23, 2002, selling 5.5 million shares of common stock at US$15.00 per share.[26] In 2003, Netflix was issued a patent by the U.S. Patent & Trademark Office to cover its subscription rental service and several extensions.[27] Netflix posted its first profit in 2003, earning $6.5 million on revenues of $272 million; by 2004, profit had increased to $49 million on over $500 million in revenues.[28] In 2005, 35,000 different films were available, and Netflix shipped 1 million DVDs out every day.[29]

In 2004, Blockbuster introduced a DVD rental service, which not only allowed users to check out titles through online sites but allowed for them to return them at brick and-mortar stores.[30] By 2006, Blockbuster's service reached two million users, and while trailing Netflix's subscriber count, was drawing business away from Netflix. Netflix lowered fees in 2007.[28] While it was an urban legend that Netflix ultimately "killed" Blockbuster in the DVD rental market, Blockbuster's debt load and internal disagreements hurt the company.[30]

On April 4, 2006, Netflix filed a patent infringement lawsuit in which it demanded a jury trial in the United States District Court for the Northern District of California, alleging that Blockbuster's online DVD rental subscription program violated two patents held by Netflix. The first cause of action alleged Blockbuster's infringement of copying the "dynamic queue" of DVDs available for each customer, Netflix's method of using the ranked preferences in the queue to send DVDs to subscribers, and Netflix's method permitting the queue to be updated and reordered.[31] The second cause of action alleged infringement of the subscription rental service as well as Netflix's methods of communication and delivery.[32] The companies settled their dispute on June 25, 2007; terms were not disclosed.[33][34][35][36]

On October 1, 2006, Netflix announced the Netflix Prize, $1,000,000 to the first developer of a video-recommendation algorithm that could beat its existing algorithm Cinematch, at predicting customer ratings by more than 10%. On September 21, 2009, it awarded the $1,000,000 prize to team "BellKor's Pragmatic Chaos".[37] Cinematch, launched in 2000, was a system that recommended movies to its users, many of which might have been entirely new to the user.[38][39]

Through its division Red Envelope Entertainment, Netflix licensed and distributed independent films such as Born into Brothels and Sherrybaby. In late 2006, Red Envelope Entertainment also expanded into producing original content with filmmakers such as John Waters.[40] Netflix closed Red Envelope Entertainment in 2008.[41][42]

In January 2007, the company launched a streaming media service, introducing video on demand via the Internet. However, at that time it only had 1,000 films available for streaming, compared to 70,000 available on DVD.[43] The company had for some time considered offering movies online, but it was only in the mid-2000s that data speeds and bandwidth costs had improved sufficiently to allow customers to download movies from the net. The original idea was a "Netflix box" that could download movies overnight, and be ready to watch the next day. By 2005, Netflix had acquired movie rights and designed the box and service. But after witnessing how popular streaming services such as YouTube were despite the lack of high-definition content, the concept of using a hardware device was scrapped and replaced with a streaming concept.[44]

In February 2007, Netflix delivered its billionth DVD, a copy of Babel to a customer in Texas.[45][46] In April 2007, Netflix recruited ReplayTV founder Anthony Wood, to build a "Netflix Player" that would allow streaming content to be played directly on a television rather than a desktop or laptop.[47] Hastings eventually shut down the project to help encourage other hardware manufacturers to include built-in Netflix support, which would be spun off as the digital media player product Roku.[48][49][50]

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