In April 2014, Coldplay announced an international scavenger hunt for sheets containing lyrics to the nine songs on the album. The notes, handwritten by Martin, were placed in ghost story books in libraries around the world, with the band tweeting clues leading to their locations. One of the hidden envelopes also contained a special Golden Ticket, allowing its finder and their guest to go to London for the Coldplay concert at the Royal Albert Hall in July.[23][24]The lyric sheets were found in libraries in Mexico City, Singapore, Helsinki, Barcelona, Dartford, New York City, Tauranga, Dublin and Johannesburg.[25]
Ultimately I know music is subjective. But I truly feel ghost stories ages well with time. It gets better the more I listen to it. It's such a perfect album to listen to at night in the dark. And I just think it's a really beautiful album. Even if the album is slower paced, the production and the writing is great, and takes advantage of this.
While both Chris Martin and Gwyneth Paltrow have remained fairly quiet on the topic since then, Coldplay's new album, Ghost Stories, is out today and the stories seem to be about one ghost in particular: Future-ex-wife Gwynie. We listened to the entire album and picked out all the lyrics that might be about her (which wasn't that difficult, because Coldplay songs have like 13 words in them).
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