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Fahmi Wilfahrt

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Jul 22, 2024, 2:40:08 PM7/22/24
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Google Workspace senders: If you use Google Workspace to send large volumes of email, review the Spam and abuse policy in Gmail. The policy is part of the Google Workspace Acceptable Use Policy.

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Starting February 1, 2024, all senders who send email to Gmail accounts must meet the requirements in this section.

Important: If you send more than 5,000 messages per day to Gmail accounts, follow the Requirements for sending 5,000 or more messages per day.

SPF prevents spammers from sending unauthorized messages that appear to be from your domain. Set up SPF by publishing an SPF record at your domain. The SPF record for your domain should reference all email senders for your domain. If third-party senders aren't included in your SPF record, messages from these senders are more likely to be marked as spam. Learn how to define your SPF record and add it to your domain.

We recommend you set up DMARC reports so you can monitor email sent from your domain, or appears to have been sent from your domain. DMARC reports help you identify senders that may be impersonating your domain. Learn more about DMARC reports.

The requirements can be distilled into 3 categories: 1) stricter adherence to domain authentication, 2) give recipients an easy way to unsubscribe from bulk mail, and 3) monitoring spam complaint rates and keeping them under a 0.3% threshold.

Why? Marketing messages may have higher spam complaint rates and would need to adhere to the bulk sender requirements, but transactional mail, such as purchase receipts, would not necessarily have spam complaints high enough to be classified as bulk mail.

Bulk senders are expected to include a mechanism to unsubscribe by adding an easy to find link within the message. The February 2024 mailbox provider rules will require senders to additionally add one-click unsubscribe headers as defined by RFC 2369 and RFC 8058. These headers make it easier for recipients to unsubscribe, which reduces the rate at which recipients will complain by marking messages as spam.

There are many factors that could result in your messages being classified as bulk by any mailbox provider. Volume over 5000 per day is one factor, but the primary factor that mailbox providers use is in whether the recipient actually wants to receive the mail.

Add one-click unsubscribe headers to the messages you send: Amazon SES customers sending bulk or potentially unwanted messages will need to implement an easy way for recipients to unsubscribe, which they can do using the SES subscription management feature.

Mailbox providers are requiring that large senders give recipients the ability to unsubscribe from bulk email in one click using the one-click unsubscribe header, however it is acceptable for the unsubscribe link in the message to direct the recipient to a landing page for the recipient to confirm their opt-out preferences.

Honor unsubscribe requests within 2 days: Verify that your unsubscribe process immediately removes the recipient from receiving similar future messages. Mailbox providers are requiring that bulk senders give recipients the ability to unsubscribe from email in one click, and that the senders process unsubscribe requests within two days.

Mailbox providers will require that all senders keep spam complaint rates below 0.3% to avoid having their email treated as spam by the mailbox provider. The following steps outline how Amazon SES customers can meet the spam complaint rate requirement:

Hi, I'm looking for a way to bulk update the sender of all our automated emails to a new Email address. We had to rebrand and now have a new domain. I have changed the contact settings to the new email address, but when I now go into an Email, it no longer recognises the Send From address.

In Microsoft 365 organizations with mailboxes in Exchange Online or standalone Exchange Online Protection (EOP) organizations without Exchange Online mailboxes, EOP assigns a bulk complaint level (BCL) value to inbound messages from bulk senders. The BCL value is added to the message in an X-header and is similar to the spam confidence level (SCL) that's used to identify messages as spam. A higher BCL value indicates a bulk message is more likely to exhibit undesirable spam-like behavior. Microsoft uses both internal and third party sources to identify bulk mail and determine the appropriate BCL value.

Bulk senders vary in their sending patterns, content creation, and recipient acquisition practices. Good bulk senders send desired messages with relevant content to their subscribers. These messages generate few complaints from recipients. Other bulk senders send unsolicited messages that closely resemble spam and generate many complaints from recipients. Messages from a bulk sender are known as bulk mail or gray mail.

Spam filtering marks messages as Bulk email based on the BCL threshold (the default value or a value you specify) and takes the specified action on the message. For more information, see Configure anti-spam policies and What's the difference between junk email and bulk email?

Standard and Bulk are the only available settings. If you require to send more email than defined in the below daily limits, you will need to utilize an outside resource (e.g. third-party programs designed for bulk sending like Constant Contact, MailChimp, and Campaigner). There are no available settings beyond the set limits.

Alternatively you could set up a custom rule in your exchange outbound rules to send out e-mail for your newsletters and other bulk messages that bypasses the outbound email filtering.

Google and Yahoo partner to reduce spam and protect email users from junk messages. Starting February 2024, both companies will enforce new rules for bulk senders using their platforms.

Although email is one of the most popular communication channels, many bulk senders fail to secure their systems. That allows spoofers and spammers to exploit weaknesses and go undetected while sending malicious emails from otherwise legitimate domains.

So, if your email list contains any Gmail accounts, remember to validate it once again to prevent bounces. A bounce rate higher than 2% taints your sender reputation and can cause your campaigns to land in spam.

If you choose to enable the "Activate Sender" option, this will trigger automatic invitations to all senders without them having to receive an activation email. However, if you choose to disable this option, especially when dealing with a large number of senders, it's advisable to request assistance by creating a support ticket at [email protected] and to utilize the tool only under the guidance of our support team. Such guidance may include:

If, by accident, senders were invited directly but you intended them to receive the activation email, the "Activate Sender" option should be deactivated. Following this, invite the senders again twice - the first call will deactivate the senders, and the second call will initiate the sending of the activation email.

3. a CSV file in UTF-8 encoding, which contains sender's information. (A sample file has been included in the attachment showing you the expected header format) For sender information: Firstname, Lastname, Email are specified per sender. Company name and whether to Activate your senders immediately are set in batch.

1. Supports the "Roles & Permissions" feature. In order to assign sender roles, add a "Roles" column in CSV file, enter the Role Name(s) in the cells and use semi colon(s) to separate multiple role names. An sample CSV file is also included.

1."Bulk Sender Invite Tool" now features the function to update existing senders. In order to facilitate this use case, an extra step has been introduced which pulls all the existing sender's Emails to a CSV file.

You can cut the "Email" column and merge into your own CSV file, then add your customized columns. Any sender attributes can be used as column name, for example, "TimezoneId" or "Language", case insensitive. (To update an existing sender, the "email" is the minimal requirement, so no need to fill in the first/last names, unless you want to update them)

1. after execution, a report as well as a log file will be persisted to the same folder as the sender CSV file located. Although both files don't include API Key/Token, it's still suggested to delete them both after you've confirmed all senders have been successfully invited to the account. Otherwise, they could be a useful resource to troubleshoot with underlying issues during execution. (log file is locked during execution, exit the program then you get access to the content)

In the version 1.3.0 notes, it is stated that "any sender attributes can be used as column name." What I'm having trouble finding is a list of available sender attributes. Is this information contained in documentation somewhere, or can you post a list here?

Looks good. Is it possible to assign a Role to the users upon import? My test runs have landed the senders with no role assignments, and I'm not sure if that is normal or if something isn't functioning properly.

There's a known issue introduced by release 11.44 where the response schema for API "GET /api/account/senders/senderId/roles" has been changed. I've adjusted the code and published the v1.4.1 tool. Would you mind downloading it and try again?

I m working in a school. when we send bulk emails for circulars to students . it blocks sender and put it to restricted category. i m using office 365 a3 license. Can u please suggest solution for this problem.. we need to send multiple circulars all the time from same account.

Distribution group for the students? Do the students have 365 addresses or are they hosted externally? If externally, you'll probably need to go with a third party bulk sender as previously indicated unless there is someone that can maintain hundreds of contacts.

As said above, we have circulars sent out via mailchimp, as Office365 expressly disallows this in terms of service, and they won't help you when it comes to sending out bulk mail of any sort. My users have been instructed not to send bulk emails through outlook, but instead use the comms team.

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