1) Evaluate the attractiveness of switching all company production to
private brand coffee preparing a profit plan based on this new
strategy. Make sure to explicitly write your assumptions and show
the effects that the adoption of this strategy will have on profitability
and cash flow. Vignesh and Karen
2) Analyze the profitability and cash flow outcomes of a mixed strategy
where the company would sell grade ‘A’ coffee with an advertising
level of 7% and the rest of the production would be devoted to
private brand coffee. Paulina and Pedro
3) Given your two previous analyses, what would you recommend to
Giacomo Salvetti (CEO) to do? Justify your suggestions with
qualitative and quantitative evidence. Albert and Craig (Did it on purpose!)
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