BAV QUESTIONS

[Pedro Pinto]

Andrew Readle Contribution

To my recollection these were more or less the questions we got from Gloria and Petya.. For the most part they will be taking notes on your presentations and asking questions based specifically on what you present.

Question 1: In regards to recent purchase of Lucas Films, many financial analysts have criticized the move. What is your assessment?

Question 2: How can you value the brands and characters associated with Disney? I.e. Intangibles... We said market value for those which Disney has purchased like Marvel, and book value for those which they have developed internally.

Question 3: Describe two initialives Disney executives could implement to affect ROA ROCE.

Question 4: What opportunities exist for expansion... We said Disney is growing in China, India and emerging markets, as well as expanding their cruise line.

Question 5: Regarding the segmented business model and the threat of digital piracy, is it a good idea to invest in digital media?

Hope this helps, I feel the best advice is for all group members to fully understand all of the material your present, lots of questions were about decisions managers could make to change certain ratios regarding leverage and so on...