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Book Synopsis : NOTE: You are purchasing a standalone product; MyCommunicationLab does not come packaged with this content. If you would like to purchase "both" the physical text and MyCommunicationLab, search for ISBN-10: 0134126890 / ISBN-13: 9780134126890. That package includes ISBN-10: 0133753824 / ISBN-13: 9780133753820 and ISBN-10: 0133882942 / ISBN-13: 9780133882940. MyCommunicationLab should only be purchased when required by an instructor. "For courses in Introduction to Communication that take a mainstream rather than a survey approach" A five-principles approach that helps students build practical communication skills "Communication: Principles for a Lifetime "was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the .
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