Dzuboks Magazin Set Full
Siri Vonbank
Džuboks (Serbian Cyrillic: Џубокс, trans. Jukebox) was a Yugoslav music magazine. Launched in 1966, it was the very first magazine in SFR Yugoslavia dedicated predominantly to rock music and the first rock music magazine to be published in a communist country.
Although not the very first popular music magazine to be published in Yugoslavia (it was preceded by the jazz and popular music magazine Ritam),[4][5] Džuboks was the first magazine dedicated specifically to rock music in Yugoslavia as well as in a post-World War II socialist state.[4][3][6]
Due to being able to get my hands on foreign [English language] music magazines, I picked up the tricks used by NME, Melody Maker, etc. And we put together a magazine that ended up reaching a circulation of 100,000 copies, each issue flying off the newsstands within three days of appearing.
Initial Džuboks issues were published with the "Filmski svet's special supplement" inscription printed at the bottom of each cover, a practice that would soon be dropped. The magazine received no negative reactions from the ruling Yugoslav Communist League (SKJ), though it did from conservative cultural circles.[8] According to Karaklajić, there was no political interference into the editorial policy.[8] Karaklajić further stated that the only political interference occurred after the magazine's launch via an SKJ representative asking for a meeting with the editors to "see what was going on and to advise us to be cautious, so as not to be regarded as someone's agency".[8]
The magazine's circulation was 100,000 copies. In comparison, the circulation of all youth magazines published by Yugoslav university organizations (for about 150,000 university students Yugoslavia had at the time) was about 80,000.[6] Džuboks published the top list of Yugoslav hit singles.[6] The magazine also published top lists from the United States, United Kingdom, France and Italy, later joined by Dutch, Belgian, Norwegian and Brazilian top lists, and on several occasions the magazine published top lists from the Philippines and Singapore.[11] During the first three years of the magazine's run, posters of foreign and domestic stars as well as flexi discs featuring international rock hits of the day were often distributed with the magazine.[1] The discs were published in cooperation with the Jugoton record label, which at the time had a licence contract with EMI.[12] The magazine also advertised Western radio stations (publishing their frequencies and program) and music magazines (publishing information about ways of ordering them).[13]
In the summer of 1974, more than five years since the magazine's demise, the Dečje novine publishing company from Gornji Milanovac renewed Džuboks under the Ladin Džuboks (Lada's Džuboks) name as a supplement to the Lada women's magazine.[14] Though the publisher was based in Gornji Milanovac, the magazine's newsroom was in Belgrade. The renewed publication's first issue appeared on 1 July 1974 featuring established film and television star Milena Dravić and rising pop star Zdravko Čolić on the cover. Now published under the Jugoslovenski muzički magazin (Yugoslav Music Magazine) slogan, the publication expanded its scope beyond just rock music, so that musical genres such as pop, jazz, and classical music also began to be covered. Additionally, adjacent artistic endeavours that fall under the category of film, photography, comics, and literature also found coverage.
By August 1976, the magazine appeared as an independent publication outside of Lada under just the Džuboks name.[1] The first editor-in-chief was Vojkan Borisavljević, and he was followed by Milisav Ćirović, Peca Popović [sr] and Branko Vukojević [sr].[1] The first issue was released on 1 July 1974, and the last, 171st, on 22 July 1983.[1]
džuboks (i.e. Jukebox) magazine was a very popular Yugoslav music magazine first published in 1966. 16 early issues came with free flexi-disc singles in unique sleeves that were glued to the last pages of each magazine. Of course The Beatles featured heavily throughout the 60s issues and the song Hello Goodbye was one such single attached to issue 23 in 1968 (see below) Some issues also came with pull-out posters.
Džuboks magazine was founded in 1966 by publisher Duga from Belgrade. The idea came from journalists gathered around film magazine Filmski svet (Film World), published by Duga, who realised that rock fans are growing in numbers, but that there is no magazine to cover rock music issues. As there were no rock music specialists among journalists, the decision was to invite Nikola Karaklajić, a national chess champion and a member of the national chess team and radio personality, who did much to promote rock music in Yugoslavia, to become the first editor-in-chiefs, which Karaklajić accepted. Although not being the first Yugoslav music magazine, Džuboks became the first Yugoslav magazine dedicated to rock music, and the first rock magazine in a socialist state. In an interview for the documentary series Rockovnik Karaklajić stated:
However, the negative reactions did not come from the League of Communists of Yugoslavia, but from conservative cultural circles, and, according to Karaklajić, there was no political interference into the editorial policy. The only political interference occurred after the first issue of the magazine was published, when a representative of the League of Communists asked for a meeting with the editors to, in Karaklajić's words, "see what was going on and to advise us to be cautious, so as not to be regarded as someone's agency".
During three years of the magazine's existence, posters of foreign and domestic stars and flexi discs featuring current international rock hits were often published with the magazine. The discs were published in cooperation with the record label Jugoton, which, at the time, had a licence contract with EMI.
In 1974, the publisher Dečje novine from Gornji Milanovac renewed Džuboks under the name Ladin Džuboks (Lada's Džuboks), as it was initially released as a supplement of the girl magazine Lada, but soon appeared as an independent publication under the name Džuboks. The first editor-in-chief was Vojkan Borisavljević, and he was followed by Milisav Ćirović, Peca Popović and Branko Vukojević. The first issue was released on July 1, 1974, and the last, 171st, on July 22, 1983. In 1984, Džuboks was, under the editorship of Ljuba Trifunović, renewed once again, but was finally put out in 1985.
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