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Band Baaja Baaraat released worldwide on 10 December 2010, and proved to be a commercial success, despite initial competition from No Problem and Tees Maar Khan. Upon release, it received widespread critical acclaim, with praise for its novel setting, screenplay, soundtrack and the leads' performances.[2][3]
Shruti is a final-year college student who wants to start a wedding-planning business. Bittoo, also in the same college, wants to avoid becoming a farmer like the rest of his family. He begs Shruti to let him work with her, so he can put off going back home after graduation. Shruti agrees, on the condition that they keep their relationship strictly professional, never trying to get romantically involved. Together, they start a company called 'Shaadi Mubarak' (lit. Happy Wedding), which manages weddings for clients in Delhi. Soon, their business becomes a success with a steady stream of local, middle-class clients.
Bittoo wants to break into a higher market segment, so they pitch their company to a young couple, who are looking to have a typical, Indian-style "loud" wedding. Their parents, who are industrialists, are harder to convince, but they agree to hire Bittoo and Shruti for the event. The wedding becomes a huge success, and Bittoo and Shruti throw a party to celebrate. Guests drink into the late hours of the night. They slowly depart leaving Bittoo and Shruti alone with each other. Drunk from the night's events, they end up sleeping together, something that Bittoo immediately regrets. He is worried about the fallout this will have on their work-relationship, and is afraid Shruti might fall in love with him. He starts being awkward around Shruti, who brings up the topic. After discussing the encounter with each other, they agree to return to their original no-romance policy, and go about planning their next wedding.
The event goes off well in typical Shaadi Mubarak style, but Shruti is still irked over Bittoo having treated her as a one-night stand. She yells at him and asks to break up the business. The next day, Bittoo leaves Shaadi Mubarak and sets up his own rival company. The two go about growing their respective businesses, taking turns to sabotage the other. Slowly, their reputations suffer as clients start to complain. Their debts grow as disgruntled clients are unwilling to pay. Despite all of this, neither is willing to make peace with the other. A few months later, Shruti and Bittoo are both called to a joint meeting with a wealthy client, who wants his daughter's wedding planned by Shaadi Mubarak. He is not interested in their separate companies, but is willing to offer them the job if they work together. With business prospects drying up, they agree to do so for one event, and hire a team to plan the wedding.
The initial ceremonies go off smoothly, but Bittoo notices that Shruti seems distracted. He soon finds out that she has agreed to marry a groom chosen for her by her parents, for whom she will leave her business and move to another country. He confronts her, causing them to argue again. This time, Shruti slaps him and calls him immature. Bittoo finally realizes that he loves her, and that he drove her away when he treated their night together as a casual encounter. He calls up her fianc and tells him everything, knowing he will convey this to Shruti. When Shruti finds out that Bittoo loves her as well, she calls off her engagement. The two agree to permanently work together again, and end up getting married. Their wedding, planned for them by themselves, takes place in typical Shaadi Mubarak fashion.
Anushka Sharma was given the female lead in the film, completing the three-film contract she signed to do Rab Ne Bana Di Jodi (2008), her first film. Her role was described as "challenging" by media publications prior to the film's release.[7] Describing the way the lead characters in the film talk as "crude but cute", the actress declared that the hardest part of her job was speaking like a typical Delhi wali girl, which called for her to "talk fast, sometimes mix words and even omit words completely".[8] Director Maneesh Sharma, with whom she's been great friends since her first film, said that the model-turned-actress was a very feisty person, and a natural actress who didn't like doing multiple takes.[6] She described the film as "very much, a young love story set in Delhi".[9]
Filming started in Delhi on 4 February 2010, the same day the production company announcement was made.[10] Singh was very nervous about his first day but was eventually proud that his first scene only took three takes to shoot.[11] An 18 February article by Minakshi Saini for the Hindustan Times' entertainment supplement HT City reported that during the previous day's early morning shoot in West Delhi's Subhash Nagar, Singh's newcomer status led many to speculate on whether he was Ranbir Kapoor, Ranvir Shorey or even Riteish Deshmukh. Police officers were eventually called in to secure the set from curious onlookers, however some expressed discontentment at having to be out in the cold despite both lead actors being virtual unknowns.[13] The film features a kiss between the lead actors, which only necessitated a single take.[11] Reportedly, Singh accidentally hit Sharma while filming an undisclosed intense scene.[14] Other than Subhash Nagar DDA Market, locations in Delhi include Janakpuri, Delhi University, North and West Delhi, Ring Road, Mehrauli Farms and Akbar Road.[6][15] Some scenes were also shot in director Maneesh Sharma's almamater, Hans Raj College in University campus.[16] The film was additionally shot in Mumbai in March and Rajasthan in April.[17]
Several rumours surrounded the film's shoot, such as speculation that the lead pair were more than just friends.[18][19][20] Early media reports alternatively titled the film Shaadi Mubarak or Shaadi Mubarak Ho, however Yash Raj Films eventually issued a press release in late April claiming that this was not the film's title, and that film was actually still untitled.[21] The title was eventually revealed to be Band Baaja Baaraat in late July.[22]
The soundtrack was revealed on 19 October 2010, at the Yash Raj Studios in Andheri, Mumbai,[23] and was commercially released on 3 November[24] with a launch event happening at the Reliance TimeOut store in Bandra.[14] The album consists of nine tracks, including two remixes and Yash Raj Films issued a press release giving a description of each track.[25] They described the opening song "Ainvayi Ainvayi" as "a funky, energetic number", "Tarkeebein" as a "youthful song with cool lyrics", "Aadha Ishq" as a "perfect love ballad", "Dum Dum" as a "unique, unabashed item number with a Sufi-rock feel", "Mitra" as "cool and contemporary", "Baari Barsi" as a "superbly re-orchestrated" traditional Punjabi wedding song and "Band Baaja Baaraat (Theme)" as "a pulsating track which perfectly represents the spirit of the movie".
Prior to the film's release, Anushka Sharma referred to it as her "best film till date".[33] Band Baaja Baaraat's trailer and official website were both unveiled on 19 October 2010,[34] a couple of months before the theatrical release. In addition to the film's synopsis and trailer, the website initially also contained five wallpapers and a press kit for visitors to download. The number of available wallpapers later grew to twenty-five and the website eventually allowed visitors to send e-cards to their acquaintances, with the virtual cards dubbed "Band Baaj-O-Grams". A number of contests were organized by Yash Raj Films, including one where the company, along with partners Radio Mirchi and BIG Cinemas, offered the winning couple a free wedding in December, in time for the film's release and supposedly planned the film's heroes, and another in which a couple would win a trip to Switzerland and visit the filming locations of the various Yash Raj Films productions to have been shot there. In addition to the website, Yash Raj Films also had regularly updated official pages on Facebook and Twitter and a Blogspot blog in an effort to reach the widest audience possible. The company finally uploaded a number of videos on their YouTube account, including the trailer but also several videos promoting the songs "Tarkeebein" and "Ainvayi Ainvayi".
On 21 October, lead actors Anushka Sharma and Ranveer Singh went to the Indian Institute of Technology Delhi with director Maneesh Sharma to take part in their annual festival and promote the film.[35] The next day, the trio appeared at the GIP Mall in Noida.[36] On 26 October, a fight broke out between Ranveer Singh and a man alternatively described as a 29-year-old called Uday Khanolkar[37] or a 30-year-old called Uday Sahay.[38] The incident occurred on Kingfisher Airlines flight IT 331 from Mumbai to Delhi, where both Singh and Anushka Sharma were travelling in business class to promote the movie. The two actors noticed a passenger taking pictures of them with his cellphone, and demanded that he hand over his phone so that they could delete the pictures. The man refused and claimed to be an IAS officer. The ensuing argument grew so heated that the cabin crew had to intervene and both parties went to the police station upon arrival and stayed there for over an hour and a half, eventually sorting the matter out amicably without lodging any complaints.[39][40][41]
Prior to Band Baaja Baaraat's release, some pundits have expressed doubts that the film would be successful, citing the middling response to Yash Raj Films' last few productions, the lack of a male star and the fact that the female lead, Anushka Sharma, was by then an "almost-forgotten" actress.[42] Some have even speculated that the 22-year-old's career might not thrive for much longer with her three-film contract with Yash Raj Films being over.[43]
On 24 September 2010, Yash Raj Films announced that the film would release worldwide on 10 December of that year,[44] almost two years since the release of Anushka Sharma's debut Rab Ne Bana Di Jodi. Some people have speculated that this was not coincidence but an attempt to repeat the success of her first film.[45]
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