Fwd: [STNCommittee] NRC Rescue Plan

[Gary Liss]

Please send in letters of support to all NRC Boardmembers TODAY.  Thanks!  Gary Liss

muer...@recycleannarbor.org
garyw...@na.cokecce.com
cbu...@strategicmaterials.com
eng...@recyclenewmexico.com
dyo...@summitfdn.org
john.c...@casella.com
skat...@oaklandnet.com
tod_ar...@dell.com
mcpo...@collingswifthynes.com
Scott...@hdrinc.com
david...@gmail.com
Sc...@Seydel.com
david....@ipaper.com
vanr...@epd.engr.wisc.edu
svit...@na.ko.com
vanr...@epd.engr.wisc.edu
ca...@clm.com
recyc...@erols.com
BHeen...@aol.com    

Date: Tue, 1 Sep 2009 00:44:00 -0700
Subject: [STNCommittee] NRC Rescue Plan
From: Bob Gedert <Bo...@crra.com>
To: STNCom...@googlegroups.com

Perhaps the final version of the NRC Rescue Plan is attached.
 
If you support the proposal, please send an e-mail to each Board Member stating your support.
It is important that they hear from many members, as they have important decisions to make on Wednesday.
 
Melinda Uerling | Acting President
Recycle Ann Arbor
muer...@recycleannarbor.org
 
Gary Wygant | Chair
Coca-Cola Recycling
garyw...@na.cokecce.com
Curt Bucey | Treasurer
Strategic Materials
cbu...@strategicmaterials.com
English Bird | Secretary
New Mexico Recycling Coalition
eng...@recyclenewmexico.com
Darryl Young Executive Committee At-Large
Summit Foundation
dyo...@summitfdn.org
John Casella
Executive Committee At-Large
Casella Waste Systems, Inc.
john.c...@casella.com
Susan Kattchee
Executive Committee At-Large
City of Oakland, CA skat...@oaklandnet.com
Tod Arbogast
Dell Inc.
tod_ar...@dell.com
Fran McPoland
Paper Recycling Coalition
mcpo...@collingswifthynes.com
Scott Reed
Target
Scott...@hdrinc.com
David Refkin
david...@gmail.com
Scott Seydel
The Seydel Companies
Sc...@Seydel.com
David Struhs
International Paper
david....@ipaper.com
Joe VanRossum
University of Wisconsin Extension-Solid & Hazardous Waste Education Center
vanr...@epd.engr.wisc.edu
Scott Vitters
The Coca-Cola Company
svit...@na.ko.com
 
 Joe VanRossum
University of Wisconsin Extension-Solid & Hazardous Waste Education Center
vanr...@epd.engr.wisc.edu
 
 
Honorary Board Members
Clifford Case
Carter, Ledyard & Milburn
ca...@clm.com
Murray Fox
I-Rock Industries, Inc.
recyc...@erols.com
Bill Heenan
Steel Recycling Institute
BHeen...@aol.com     
 
 
Bob Gedert
559-593-5298

Content-Type: application/msword
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         filename="NRC Rescue Plan[Rev4].doc"
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Gary Liss & Associates  
916-652-7850    
Fax: 916-652-0485
www.garyliss.com

[Adam Schlachter]

In reading through this rescue plan, why is NRC still intent on moving (selling) ARD to KAB?  If they are so intent on selling it (which means there is perceived value) why don't they unlock that "value" and monetize it for the good of NRC.  As I've said in past (perhaps not to everyone on this list..), there is a potential email database containing hundreds of thousands, if not millions, of recyclers that have pledged support during ARD over the years.  Actually giving them something tangible via an electronic newsletter or periodic "e-communications" that have sponsorship and/or affiliate programs to NRC business partners has the potential to raise a significant amount of revenue for the organization. 

 

Based on what I've heard from web-based marketing people I know you can anticipate a 1% "buy" rate on an affiliate program.  If there are 500,000 people on the list, that would mean a potential 5,000 transactions each time a communication is sent.  If each person spent $20.00 and your affiliate share was 5%, that would mean a potential $5,000 for each newsletter, equalling $260K/year for a weekly newsletter.  There are affiliate programs that pay more than 5%.  Sponsorship is a whole different ball game.  Selling ad space on sections of the newsletter template could provide even greater revenue.

 

It seems to me that this would be a much easier way to "rescue" the NRC and provide some significant unrestricted funding that they could use for any projects that come up outside of the pledged dollars allocated to specific programs.

 

Just a rant/thought...

Adam

[Dreckmann, George]

Hi,

 

It makes sense for NRC to sell ARD to KAB.  KAB is good at publicity and at raising corporate funds for their publicity programs.  Many KAB affiliates operate ARD programs in their communities so this makes even more sense.

 

ARD has never generated a lot of funding for NRC and there is no reason to believe that NRC will get better at raising funds.

 

It is all well and good to talk about people contributing small amounts of money through ARD, but that has never happened before and I do not think it will happen now, especially in a tight economy.  Also, it costs money to raise those small donations which eats into the "profit" margin.

 

I think, that given NRC's debt load, it makes sense to try to get some capital for ARD and use that to buy down the debt and help get the organization back on its feet.

 

George

 

George P. Dreckmann

Recycling Coordinator

1501 W. Badger Rd

Madison, WI 53713

608-267-2626

FAX 608-267-1120

 

"To the man who has the hammer, every problem looks like a nail."

                    Mark Twain

 

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From: gree...@googlegroups.com [mailto:gree...@googlegroups.com] On Behalf Of Adam Schlachter
Sent: Tuesday, September 01, 2009 6:20 PM
To: crra_m...@yahoogroups.com; Gree...@googlegroups.com; ZeroWasteC...@yahoogroups.com; Gary Liss
Cc: Gary Liss
Subject: [GreenYes] Re: Fwd: [STNCommittee] NRC Rescue Plan

[Mike Mitchell]

Has there been a rescue plan released for review?  Or maybe within select listservs?  If available, I would like to see it.
 

Thanks,

Mike Mitchell
Executive Director
Illinois Recycling Association
PO Box 3717
Oak Park, IL 60303
Office: 708-358-0050
Fax: 708-851-0474

Cell: 773-203-3453
www.illinoisrecycles.org

 

Mark Your Calendars:

Illinois Recycling and Waste Management Conference & Trade Show
June 7-9, 2010, DoubleTree Hotel-Oakbrook, IL

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From: "Dreckmann, George" <GDrec...@cityofmadison.com>
To: Adam Schlachter <ad...@eco-minded.com>; "crra_m...@yahoogroups.com" <crra_m...@yahoogroups.com>; "Gree...@googlegroups.com" <Gree...@googlegroups.com>; "ZeroWasteC...@yahoogroups.com" <ZeroWasteC...@yahoogroups.com>; Gary Liss <ga...@garyliss.com>
Cc: Gary Liss <ga...@garyliss.com>
Sent: Wednesday, September 2, 2009 8:21:09 AM