Recycling education

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Ann Dorfman

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May 21, 2013, 8:03:18 PM5/21/13
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Does anyone know of a study that measured the correlation between conducting a recycling education campaign and an increase in recycling? I don't mean a really big campaign, maybe just sending a nice mailing to every household.

Ann Dorfman

Richard Anthony

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May 21, 2013, 11:38:12 PM5/21/13
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Does anyone know of a study that measured the correlation between conducting a 
recycling education campaign and an increase in recycling?  I don't mean a 
really big campaign, maybe just sending a nice mailing to every household.

Ann Dorfman

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Nancy Poh

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May 21, 2013, 11:47:30 PM5/21/13
to Ann Dorfman, GreenYes
Hi Ann

Try googling for images of "recycling campaign" or  "recycling do you know" and you should be able  to find some write up you are looking for.  They provide leads to who started the campaign and you can check with them if their campaigns worked.

Also google "recycling awareness campaign" and you will come across many such write ups where they do provide some facts.  Here is one.

I hope this suggestion helps.

All the best.

Rgds
Nancy


On Wed, May 22, 2013 at 8:03 AM, Ann Dorfman <dorfm...@comcast.net> wrote:
Does anyone know of a study that measured the correlation between conducting a recycling education campaign and an increase in recycling?  I don't mean a really big campaign, maybe just sending a nice mailing to every household.

Ann Dorfman

Giuranna, Mike

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May 22, 2013, 10:17:38 AM5/22/13
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The Curbside Value Partnership,http://www.recyclecurbside.org/

has done a lot of this, see http://www.recyclecurbside.org/content/u/partner_results

Jennifer, R5 funded a grant to the City of Milwaukee a few years ago to evaluate recycling education strategies. A summary is pasted below. Let us know if you need more information or a contact in Milwaukee.

GRANT: City of Milwaukee – Recycling with a Personal Touch Pilot Program  ($43,500, FY 2007) COMPLETED

Milwaukee evaluated the effectiveness of several recycling education strategies. The Project's objectives were to evaluate three educational strategies that involved direct personal contact: (a) neighborhood school education; (b) door to door outreach by a community group; and (c) block captains. Each strategy was implemented in areas with low recycling participation and compared to similar control areas. While the block captain strategy did not work effectively, the other two strategies led to more than a 60% increase in the amount of recyclables collected during the education program. Increases between 30-50% were seen 3 months after the education program ended. Overall, this project diverted more than 47,000 pounds of waste from disposal in the targeted areas. Using EPA's Waste Reduction Model, this can be translated to a reduction of greenhouse gas emissions of 19 MTCE which is equivalent to the emissions from over 1900 gallons of gasoline. Milwaukee will be incorporating these strategies into a city-wide recycling campaign in 2009.  ______________________________________________________
Julie Gevrenov
U.S. EPA Region 5 | Municipal & Industrial Materials Section | 312.886.6832

CVP Kicks Off Campaign & Contest with Hillsborough CountyEarlier this month we joined forces with the Hillsborough County (FL) Solid Waste Management Department to unveil a new education campaign designed to catch attention and drive curbside bin requests, with the ultimate goal of increasing recycling by 10 percent. With CVP's help, the County also launched a contest to guess the “Famous Bin” on buses and billboards throughout the County. Residents who order new recycling bins through the County's new recycling Web page, HillsboroughRecycles.org, will get an extra chance to win.

The new Web page, created by CVP, is integral to the campaign and serves as a “one-stop-shop” for residents seeking information about the program. For the first time, residents can request bins, ask program questions, download fliers and brochures and County customer service all on-line. The County has already seen a 400% increase in bin requests since the campaign launched, an early sign that a user-friendly Web site plus an interesting marketing approach is a winning combination. Full partnership results are expected in December.

Hi Jennifer, Really quickly, the two organizations that I work for and Direct, AVR and NRRA, both work as a third party to promote recycling through a third party arrangement.  I would be happy to talk to you more about that if you wish.  As a full disclosure, I also sit on the Board of the National Recycling Coalition, of which the State Recycling Organization of Kansas (but not MO to my knowledge) is a member.-Norm Staunton

Executive Director:  Association of Vermont Recyclers

Grants Manager:  Northeast Resource Recovery Association< /span>

(800) 223-0150 ext. 17

 Omaha declares recycling education campaign a success

Recycling rates in Omaha, Nebraska rose by over six percent during a four-month public education campaign by the City of Omaha Public Works Department in partnership with the Curbside Value Partnership (Washington). The Omaha PW reported a 40-percent increase in recycling bin requests, as well.

       The CVP partnered with Omaha to increase the volume and value of recyclable materials collected after a switch to single-stream recycling did not generate the volumes city leaders had hoped.

       The campaign is ongoing and more information about it is available online at www.omaharecycles.com

 

Education Campaign Results in Increase in Recycling

By 8/26/2009
URL: http://www.recyclingtoday.com/news/news.asp?ID=15692

As a supplement to Minnesota’s Recycle MORE campaign, the Curbside Value Partnership (CVP), Stamford, Conn., has joined forces with the Recycling Association of Minnesota (RAM) and the Minnesota Pollution Control Agency (MPCA) to select three communities in which an education program with the goal of increasing participation in curbside recycling was launched.

 

The participating communities saw an average 13 percent improvement in recycling volume compared to prior years.

 

Beginning in November 2008 on America Recycles Day, the CVP worked closely with St. Louis County, McLeod County and the Western Lake Superior Sanitary District, which represents Duluth, to improve collection in collaboration with Recycle MORE, Minnesota’s statewide initiative designed to increase residential recycling awareness and participation.

 

“We are very pleased that through our partnership with CVP, Minnesotans are recycling more!” says Wayne Gjerde, recycling market development coordinator for the Minnesota Pollution Control Agency. “We set a lofty goal of increasing recycling statewide by 50 percent by 2011. We are very proud of the efforts thus far among residents in the participating communities. These efforts help us to get closer to reaching our overarching goal.” 

 

Together with RAM and MPCA, CVP implemented and measured a grassroots and social marketing campaign designed around existing Recycle MORE creative material to reach residents through strategic marketing and media relations.

          

            McLeod County, St. Louis County and Western Lake Superior Sanitary District launched a series of advertisements, including billboards, grocery store displays, movie theater ads and local public access channel ads. The advertisements were designed to motivate residents to recycle more—whether at the curb or at the many regional drop-off sites. CVP supplemented the existing ad campaign with in-store promotional displays at area retailers through a partnership with Bernick’s Pepsi Bottlers.

 

“The Recycle MORE campaign is very creative, which made it easy to work with RAM, MPCA and the three participating communities to build a measureable education effort around it,” says CVP Program Director Steve Thompson.

 

The Curbside Value Partnership is a program of Keep America Beautiful Inc. designed to grow participation in curbside recycling programs nationwide. More information is available at www.RecycleCurbside.org.

 

 

 

Mike Giuranna

EPA, Region III (3LC40)

1650 Arch Street

Philadelphia, PA  19103-2029

215-814-3298(B) 215-814- 3114 email:giuran...@epa.gov

 

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§  Recycling education [3 Updates]

§  Waste & Recycling News spoke with Scozzafava about her new position and the future of the organics industry. [1 Update]

Ann Dorfman <dorfm...@comcast.net> May 21 08:03PM -0400  



Does anyone know of a study that measured the correlation between conducting a recycling education campaign and an increase in recycling? I don't mean a really big campaign, maybe just sending a nice mailing to every household.
 
Ann Dorfman

 

Richard Anthony <rican...@aol.com> May 21 11:38PM -0400  



I use his book for my class. Lots of examples of social marketing studies.
 
Five Steps to Environmentally Sustainable Behavior Change ...
www.youtube.com/watch?v=gE25CfEqwwQ
Apr 12, 2011 ... Dr. Doug McKenzie-Mohr, President of McKenzie Mohr & Associates (Canada) discusses at the 2011 World Social Marketing Conference how ...
 
Author - Doug McKenzie-Mohr
www.sagepub.com/authorDetails.nav?contribId=653190
Doug McKenzie-Mohr. For over two decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and ...
 
Fostering Sustainable Behavior: An Introduction to ... - ...
books.google.com/books/about/Fostering_Sustainable_Behavior.html?id=2ZnKy6BMpTQC
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. Front Cover. Doug McKenzie Mohr, William William Arthur Smith ...
 
Community-Based Social Marketing with Doug McKenzie-Mohr ...
www.uvm.edu/sustain/news-events/blog/community-based-social-marketing-with-...
Community-Based Social Marketing with Doug McKenzie-Mohr. James Wilcox. by James Wilcox. June 1, 2011. Political action, community organizing, ...
 
 
 
 
 
www.richardanthonyassociates.com
 

 
 
 
 
-----Original Message-----
From: Ann Dorfman <dorfm...@comcast.net>
To: greenyes <gree...@googlegroups.com>
Sent: Tue, May 21, 2013 5:03 pm
Subject: [GreenYes] Recycling education
 
 

Does anyone know of a study that measured the correlation between conducting a
recycling education campaign and an increase in recycling? I don't mean a
really big campaign, maybe just sending a nice mailing to every household.
 
Ann Dorfman
 
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You received this message because you are subscribed to the Google Groups
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Nancy Poh <greenbe...@gmail.com> May 22 11:47AM +0800  



Hi Ann
 
Try googling for images of "recycling campaign" or "recycling do you know"
and you should be able to find some write up you are looking for. They
provide leads to who started the campaign and you can check with them if
their campaigns worked.
 
Also google "recycling awareness campaign" and you will come across many
such write ups where they do provide some facts. Here is one.
http://www.slideshare.net/vdayprincess/recycling-awareness-campaign
 
I hope this suggestion helps.
 
All the best.
 
Rgds
Nancy
 
 

 

"Rosa, Brian" <brian...@ncdenr.gov> May 21 05:36PM  

FYI
http://www.wasterecyclingnews.com/article/20130521/NEWS02/130519950/new-composting-council-director-organics-need-to-have-seat-at-the?utm_campaign=daily_newsletter&utm_medium=daily_email&utm_source=daily_20130521&utm_content=article5
 
Lori Scozzafava is the new executive director of the U.S. Composting Council, replacing former executive director Michael Virga. She comes to the U.S. Composting Council with more than 25 years of experience in solid waste management, including nine years as deputy executive director of the Solid Waste Association of North America, a position she left in October 2012.
 
Waste & Recycling News spoke with Scozzafava about her new position and the future of the organics industry.
 
[http://www.wasterecyclingnews.com/apps/pbcsi.dll/storyimage/WN/20130521/NEWS02/130519950/V2/0/V2-130519950.jpg&q=100&maxw=320]<http://www.wasterecyclingnews.com/apps/pbcsi.dll/storyimage/WN/20130521/NEWS02/130519950/V2/0/V2-130519950.jpg&q=100&MaxW=800>Lori Scozzafava
 
Q: Waste management is a very broad industry. Why did you decide to get involved with the U.S. Composting Council?
 
A: There are two reasons. One, I was very much excited about the opportunity of leading the organization and taking on the full role and responsibility for the leadership component of it. As executive director, I'm going to be responsible for developing, prioritizing and carrying out the council's policies and overall strategies, which I find very exciting, and also be very much involved in overseeing all the financial components to the organization as well. But that being said, I also have very much been involved in environmental issues and a wide variety of solid waste management strategies; I find it very exciting that I'll be able to focus now on organics management.
 
Q: How will this role differ from your position with SWANA, and what experience carries over?
 
A: Actually, the role is very similar. My responsibilities as deputy executive director focused very much on strategic planning and financial management, but in there I also had responsibility for overseeing the membership and chapter services department, the database and IT management, and the overall administration of the organization - so our administrative department.
 
Q: What are some challenges the USCC, and the organics industry in general, are facing?
 
A: One of the things that we want to focus on is making people aware of the importance of compost, but that being said, we see challenges associated with technical issues, and then there are awareness issues on the technical side of things. We're going to be faced with issues like persistent herbicides finding their way into compost, making sure that compost is a part of legislative strategies associated with the trends that we're seeing in the industry regarding environmental issues, climate change, energy, etc.
 
Q: Organics collection has been called "the last frontier." Do you agree with that description?
 
A: I can see that perspective. I think that in many cases when both businesses and governments who have responsibility for residential programs, initially when they're thinking of reducing their waste stream, they focus initially on more traditional recyclables like glass, aluminum, paper, and so the focus on organics has not always been the main component of their program. Even when it was part of their program, often it was focused simply on yard waste, but there's a lot of organic material in the waste stream, and if we are going to be able to broaden our ability to reduce materials going to disposal, then organics have to be more of a focus.
 
Q: Where do you hope to lead the USCC in coming years?
 
A: I see that the timing now is really incredibly important. I think that organics has not had a position at the table, and a lot of discussion on the legislative issues that I've described, and so we need to have organics a part of that equation when we're talking about overall reduction of the waste stream. So my hope is that we will be able to create a more prominent position for organics management and make sure that it's understood that it has a major contribution to achieving recycling goals and also to other environmental issues.
 
 
Brian, Organic Recycling Specialist
NC DENR, Division of Environmental Assistance & Outreach
brian...@ncdenr.gov
p - 919.707.8123
c - 810.252.8303
http://portal.ncdenr.org/web/deao/recycling/composting
 
Please complete the DENR Customer Service Survey by May 31 to give us feedback on how we are doing and how we can improve: https://www.surveymonkey.com/s/2013DENRCustomerService
 
Please contact e...@ncdenr.gov<mailto:e...@ncdenr.gov> if you have problems accessing the survey.

 

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