Cutting to the Chase: Proven Methods to Change Environmental Behaviors
Kate Martin
Hi.
Annette Frahm, SageEnviro, is going to give a presentation next Wednesday morning, Oct 20th, at 7:30 am at the Greenwood Neighborhood Service Center (next to Romio’s 8515 Greenwood Ave N).
Annette is our communications consultant for the Greenwood Streetscapes Neighborhood Matching Fund project. Please join us if you are interested in this topic.
The info is widely applicable to anyone trying to bring about change to improve the environment. Feel free to invite others interested in this topic.
Thank you.
-Kate Martin
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Cutting to the Chase: Proven Methods to Change Environmental Behaviors
What persuasion tip can you borrow from Benjamin Franklin? What common mistake causes messages to self-destruct? This workshop will answer these and other questions, using research findings and insights from social psychology and behavioral economics. You will learn how to use key principles, such as reciprocity, social proof and loss aversion, to develop more persuasive environmental programs and messages that will be more effective at changing environmental behavior.
Annette Frahm is a seasoned environmental communications professional, with decades of experience helping local governments with strategic communications planning, social marketing, communications collateral, market research and evaluation.
Annette
Annette Frahm, Principal
Sage Enviro
Check out the Sage Enviro blog