Re: {NYCWTA} No to digital advertising on the water
Nancy Brous
--Louis,There are plenty of loopholes as you point out.Even if the billboards are reported to 311, how does the city enforce this policy? Especially, if the ships don’t dock in NYC. It would likely have to be through a lawsuit which would be a long drawn out affair. They might not win since the zoning code outlaws all waterborne billboards viewable from residential districts, I envision First Amendment challenges. Cities do regulate signage, but it’s about size and placement. They can’t outlaw signs altogether since that impinges on free speech. They might be able to outlaw lighted billboards which would at least make them less obnoxious.The reason I knew about the zoning code was that it came up when another historic vessel was hosting a private event for a large corporation and carried a large banner advertising the company. I don’t know that it’s really any different than sails carrying corporate logos in regattas and races, but we looked into it.Hudson River Park regulates signage quite strictly through its permits. The template used for our permits has extremely broad language which I had to argue as it could be read to regulate exit and other required signage that is not in their jurisdiction. Their attorney said they are only concerned with signage viewable in the park.In recent years, they have warned us not to spend money on signage as it will have to comply with signage rules they have not yet instituted. They haven’t completed these guidelines but it is to coordinate tenant signage with their own. They have finally started installing their own signage system, years in the approval process so maybe we will hear more on that soon.Unfortunately, there’s no money in the idea of getting towed around to advertise our own activities. But, maybe I should take advantage of the moment and make some money to restore the ship!—MaryFrom: NYC Water Trail <nyc-wat...@googlegroups.com>
Reply-To: NYC Water Trail <nyc-wat...@googlegroups.com>
Date: Wednesday, October 17, 2018 at 9:24 AM
To: NYC Water Trail <nyc-wat...@googlegroups.com>, kayack <nycka...@rockandwater.net>, Pier 84 paddlers <pier84p...@yahoogroups.com>, "yonkers-paddling...@googlegroups.com" <yonkers-paddling...@googlegroups.com>, "greenl...@googlegroups.com" <greenl...@googlegroups.com>
Subject: {NYCWTA} No to digital advertising on the water--Some thought puzzles:On the Hudson, isn’t this problem a little more complicated than NYC rules?There are quite a few NJ cities & counties lining the Hudson & Harbor. How do you control displays on the water that keep solely to NJ territory. Does anyone know what the NJ rules are for each town/county, or are there overriding Federal and/or NJ State rules that should be looked into that might be applicable?
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And just to be snarky as an aside and in a wider context: Can a flag or pennant or banner, (either governmental or commercial), displayed from a vessel or from a barge towed or pushed by a vessel be considered to be a type of advertisement, and also, is it’s size, composition regulated in any way – as example, think a 40 ft high LED or neon American Flag? And if that is not prohibited what is the visual difference between it and something entirely commercial? And finally exercise: Why should plane towed advertisements be more ok in the air than something similar on the water.
Mary maybe there is some hope for a lighted Lilac advertisement: How about towing the ship for a couple of hours up and down the Hudson while displaying gigantic flashing banners on port & starboard saying something to the effect: ‘Visit our historic ship while docked at Pier 25 on the Hudson River’. It should be legal since you would be advertising something that is done on board.
By the way, I am just joking about the above to Mary (I think).
Louis.
Louis
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