Essay On Media And Society

[Lyric Maro]

Fromanother perspective, the society benefits from the media in a number of ways and as well it derives a lot of misfortunes from the society. However, regardless of the impact that is made by media on the society, the media remains to be one of the strongest forces that influence the pillars of the society. This essay paper highlights the impacts that media has continued to assert on the society either in a positive or in a negative manner.

The most common role that media has played in the society has been; to inform people, to educate people and sometimes to offer leisure or entertainment. The role of media in the society is stretched back in the ancient traditions when, there were approaches on which media role in the society was perceived. Some of these approaches included a positive approach, critical approach, production approach, technological approach, information approach and finally a post colonial approach.

The production approach is that media plays a greater role in society by providing a new experience of reality to the masses by providing an avenue of new perceptions and visions. The information approach assumes that the key role of media in the society is to provide information channels for the benefit of the society (Fourie178).

With the above roles being achieved in one of the most remarkable means over centuries, media has some solid impacts that have been imprinted on the society. Some of these impacts and effects are to remain for ever as long as media existence will remain while others require control and monitoring due to their negative effects on the society. The best approach to look at this is by first describing the positive impacts that media has had on the society (Fourie 25).

The development of media and advancement of mass media is such positive impact that media has accomplished in recent times. It has been proven that mass communication has influenced social foundation and governments to means that only can be termed pro-social (Preiss 485). An example of such can be use of mass media in campaigns to eradicate HIV and AIDS in the society.

Mass communication through media avenues such as the internet, television and radio has seen great co-operation of government, government agencies, non-government organizations, private corporations and the public in what is seen as key society players in mutual efforts towards constructing better society. In this context, media has contributed to awareness, education of the society and better governance of the society.

Were it not for media, the worlds most historical moments would probably be forgotten today especially in the manner they reshape our contemporary society in matters regarding politics, economics and culture (Fourie 58).

However, media has had its shortcomings that have negative influence on the society. These negatives if not counterchecked or controlled will continue to ruin the values and morals of a society that once treasured morality and value of information.

These negative impacts include: media has contributed to immense exposure of violence and antisocial acts from media program that are aimed at entertaining the public. Media roles in the society have been reversed by merely assuming a role of society visibility thus controlling the society rather than being controlled by society.

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This new edition includes a new critical foreword by G. Stuart Adam that explains Carey's fundamental role in transforming the study of mass communication to include a cultural perspective and connects his classic essays with contemporary media issues and trends. This edition also adds a new, complete bibliography of all of Carey's writings.

HWS was among the first liberal arts colleges in the country to offer a major in media studies in 1996. From its inception, the Media and Society Program has offered a highly innovative, original, and interdisciplinary degree that combines media production and analysis. Students in the program explore the relationship between media and society through a flexible, customizable curriculum that matches their academic and professional interests. The Media and Society Program helps students to develop the skills necessary for living and working in the 21st century. Students emerge from the program able to respond creatively and pivot quickly when faced with technological, institutional, economic, or social disruptions and challenges.

Media and Society majors are also required to complete one college-level course in a foreign language or the equivalent. Students who have studied a foreign language in secondary school may have met this requirement; students for whom English is a second language may have met this requirement; students with a certified statement from a counselor or physician that a learning disability prevents them from learning a foreign language may petition for a waiver. Students should consult with their advisor about this requirement.

interdisciplinary, 6 courses

Requirements:

MDSC 100; one course in the study of the cultural history of the fine arts or mass media; one course in critical analysis or media theory; and three additional courses drawn from approved electives, one of which must be in the creative arts if not already included. At least two courses, not counting MDSC 100, must be MDSC courses or approved equivalents. All courses to be counted for the minor must be taken for a letter grade and completed with a grade of C- or better. Only one transfer or one program abroad course may be counted toward the minor.

Approved Courses

The Media and Society Program draws upon courses offered in several different departments. Cross-listed courses listed below may be withdrawn by contributing departments for various reasons and new courses offered in departments may be accepted for the Media and Society major or minor. Certain cross-listed courses are MDSC equivalents; these are determined by the Program Committee. Listed below are the types of courses acceptable to fulfill the requirements, but students may consult their advisors to discuss other potentially suitable courses.

Core Competencies

Majors are required to take one course in each of three core competency areas. Minors are required to take one course from Core Competency 2 and one from Core Competency 3. The same course may be listed under more than one competency; but one course cannot be used to satisfy more than one of the core competencies numbered 1 to 3 below.

MDSC 100 Introduction to Media and Society This course provides an introduction to various media and their modes, methods, and themes. We will explore the role of the media in shaping social consciousness, global economies, and material culture. Examples drawn from film, television, print media, and digital environments will be contextualized, analyzed, and theorized as crucial elements of our media culture. Students will gain an appreciation for the social, cultural, economic, and political influences of global communications while performing close readings of conventional media objects. Writing assignments, exams, and projects will help to cement insights gained through close investigation of films, TV shows, advertisements, video games, music videos, and more.

MDSC 101 Information and Influence: Digital Media Literacies Information and Influence: Digital Media Literacies teaches strategies for critically apprehending the cultural, economic, technological, and political factors that shape our media-saturated culture. Students in this course will investigate a wide range of media objects including newspapers, magazines, TV shows, documentaries, podcasts, apps, newsletters, and memes. Learning how to assess the reliability and cultural context of the information that we encounter will be a focus of the class. Students will analyze and explore the repackaging of legacy media broadcasts for streaming networks and other online platforms, the proliferation of misinformation on social media, the structures and effects of influencer culture, algorithmic biases, and, the emergence of new outlets for independent, non-profit, and community journalism, among other subjects. This course highlights the acquisition of media production skills, such as creating content and applications as key strategies for developing diverse media literacies.

MDSC 120 Introduction to Global Television What role does television play in forming and connecting local, national, and global communities? How are television shows adapted from one country to another? What decisions inform the process of translating a television show through subtitles or dubbing for an international audience? How has the rise of global streaming services impacted how television shows are produced, distributed, and accessed? What role do scholars play in analyzing and archiving the global television landscape, and what resources and methodologies guide our analysis of television on a global scale? This course investigates the production, distribution, and reception of global television. We examine contemporary television shows from over a dozen global regions, exploring the differences between and among: local and regional television industries and cultures; television industries and film and other media industries; and broadcast, cable, satellite, and streaming television platforms. We explore practices of transnational adaptation, formatting, translation, marketing, and criticism.

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