Book Recommendation

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Allen Doyle

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Oct 30, 2023, 6:14:37 PM10/30/23
to Green Labs Planning

Dear Green Labs Colleagues,

                I think you may enjoy this book, Science Communication in a Crisis: An Insider's Guide by Christopher Reddy. He is a chemical oceanographer like me, so I had a special connection to his work. Start reading it for free: https://a.co/fXqVjJd.  It might make a good reading group book; there are many good tips about communication styles and timelines for audiences in the public, at-risk populations, first responders, journalists, social media and trolls, and of course, other scientists.

                At last I’ve found a book that addresses what I call “The Fourth Leg” of Sustainable Science, or Fourth Quadrant – Civic Engagement. I have been looking for a concise and personal account of connecting science with emergency response and policy since I first formulated the quadrants of “Sustainable Science” to fulfill our world’s needs for people, planet and performance, and your account fulfills this in a compelling and wise manner.

                What stirs me is that this book provides a template for civic engagement and communication that I have not encountered before. Its insider’s perspective is invaluable, and it has broader implications for routine communication of science.  I resonated with its descriptions of scientists expecting the outside world to be enthralled with our technical prowess while burying the lede, then scientists being disappointed that they weren’t re-invited to give further advice on pressing issues. The baseball metaphor was spot on.

                These four legs (or quadrants) of “sustainable science” are the roles that science as an enterprise would ideally fulfill for the greatest social and environmental benefit.  These quadrants are,

  1. What we study
  2. What we teach
  3. How we study (Green Labs and Smart Labs)
  4. Who we influence, or civic engagement

Cheers,

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Allen Doyle, MS

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Christina Greever-Wilson

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Nov 6, 2023, 10:15:19 AM11/6/23
to green-lab...@googlegroups.com

Thank you Allen for these recommendations & your short synopsis and analysis of why these readings are impactful! Greatly appreciate it!

 

Warm regards,

Christina

 

Christina Greever-Wilson

Senior Program Manager (she/her/hers)

 

Work:  +1.408.204.6066 | Base:  Salt Lake City, UT, USA

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