The team had reached its target of 24 reviews fully-focused on the PIXPRO camera for the client in 2017. So, to beat its 2 reviews per month and achieve its target of 28 reviews for 2018, Vitis PRcontactedall of the media that it had secured reviews and trials of the SP360 range within 2017. By alerting the journalists to the upcoming launch of the 4KVR360 camera, the AZ camera range and the FZs, Vitis PR used the heads ups to see if those same media might be interested in trying any of the new cameras out for themselves over 2018 and secured immediate interest easily with 8 Tier 1 journalists.