There's already a FB page for this:
https://www.facebook.com/pages/YAGO-holidays/245460535488679?sk=wall
Describes itself as: Your Trendy Holiday Specialist. Family holidays, Ski Holidays, Gay Holidays, City Breaks, Honeymoons, affordable holidays worldwide.
In fact, its Wall shows the same old posts for resorts, mainly on Gran Canaria; most of which have no direct relationship with the old Mantrav brand. Sounds to me like the Mantrav name has been devalued to the extent that Hardy needs to come up with a new brand that will hopefully mislead suppliers.