You cannot add what you describe as AWGN noise directly in gprMax. In other words there is no option or gprMax command to add noise to your modelled data. You need to get the gprMax output in another environment (e.g. Python script, MATLAB, octave, etc.) and then process the gprMax data adding to them the noise characteristics you want. The previous answer from Craig is not confusing as you have not had specified what did you mean by noise. There are many sources of noise and some, like the one you want, is easy to add and is incoherent in terms of its nature. Some are different like clutter. It does not matter here but is a good distinction to know about.
Hope this answers your question clearly.
Best
Antonis