Note to Self by Franta is an emotional journey through the ups and downs of internet marketing. It chronicles the many experiences that Franta has had as one of the most effective online entrepreneurs. He covers the nitty-gritty of starting a business online from choosing a niche or topic to creating your website. It also delves into the mindset of an internet marketer and the secrets to staying inspired throughout the business. Franta also reveals how he became so effective at driving traffic to his websites.

Note to Self is written for both beginner and expert internet marketers. It is meant to be a guide for both people looking to make money online and those who have already mastered these skills. While it does contain information about internet marketing, it is not a "how to" manual on how to create and develop a successful business. Rather, it's a conversational essay that give insight into how internet marketing works, and the best practices involved. Most importantly, it shares with the reader the ultimate secret to becoming an excellent internet marketer: By never quitting.
The majority of internet marketers fail because they keep focusing on trying to do everything all at once. They get stuck in a cycle, hitting on every major tool in the market with a minor tweak here and there, with absolutely zero results. Franta's Note to Self not only gives newbies and experienced internet marketers a useful crash course on online marketing, but also an excellent road map for succeeding.