New research report: Health and Wellness in Food and Drinks

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NutraIngredients and NutraIngredients-USA

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Jan 24, 2008, 7:04:23 AM1/24/08
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Consumer food and drinks choices are now driven not only by taste, nutrition and price but also by core values and lifestyle aspirations.
Create more effective NPD and marketing strategies to attract wellness consumers by understanding the lifestyle aspirations driving changes in their consumption with the help of this new report...


'Health and Wellness in Food and Drinks: Growth opportunities in beauty, purity, detox, vitality and relaxation' analyzes key trends in wellness food and drinks in the major markets and identifies future growth opportunities.

It examines consumer and manufacturer drivers and innovation and NPD in each of the key wellness trends across the key product categories and regions.

Highlights:

•Purity and detoxification is the leading wellness trend in terms of product launches in 2006.

•Women aged 36-60 are the key consumer group for wellness food and drinks products.

•68.7% of industry executives believe that skin health and beauty food and drinks will achieve a price premium of 15% or more.


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Price: $1910


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• Download Order Form

• Buy Now

Identify and exploit new and emerging opportunities in wellness food and
drinks with the forecasts and analysis contained in this new report...

This new report will enable you to...

•Assess the wellness competitive landscape with this report's analysis of the marketplace, the key players and their strategies.

•Improve the effectiveness of your marketing and NPD strategies with this report's examination of consumers' wellness aspirations.

•Predict the size and distribution by geography and category of the wellness food and drinks market.

 


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Contents

 

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Alternatively you can contact Jessica on 011 44 161 238 4044 for further information

 


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