'Health and Wellness in Food and Drinks: Growth opportunities in beauty, purity, detox, vitality and relaxation' analyzes key trends in wellness food and drinks in the major markets and identifies future growth opportunities.
It examines consumer and manufacturer drivers and innovation and NPD in each of the key wellness trends across the key product categories and regions.
Highlights:
Purity and detoxification is the leading wellness trend in terms of product launches in 2006.
Women aged 36-60 are the key consumer group for wellness food and drinks products.
68.7% of industry executives believe that skin health and beauty food and drinks will achieve a price premium of 15% or more. |