Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
the unswoosher
For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar
marketing momentum and, in a quick judo-like move, slap
him onto the mat with the power of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/
buy it............................preorders@blackspotsneaker.org
sell it...........................wholesale@blackspotsneaker.org
invest in it......................investors@blackspotsneaker.org
support it........................donations@blackspotsneaker.org
join the jam........................jammers@blackspotsneaker.org
Make a straight donation... it's a worthy cause
with the potential to set an historic precedent
that could be repeated in other industries and
usher in more grass roots version of capitalism
in which megacorps do not control every area of
our children's lives.
https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0
Pervez Ayub Al Islamia
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insulted her by email and Cced the message to a lot of people. What
happened next was very strange the girl told her parents and her Jewish
parents got secret service involved in this issue, do you believe that.
Remember that OJ issue, who killed his wife, well indirectly it was
being used on me as well. And all that in the time when I was living in
garage. But it is very amazing over one email these people would go that
far, it is said that in fact Cebrial Bulut was okayed by this man named
Ilhan to give me biological weapons. How can a Muslim be involved in any
Islamic work, if basically these Jewish Muslims would torture him over
small things which may not be a big issue at all. What kind of message
these Jewish Muslims are giving to Muslims? Considering that this same
girl actually kicked me in my rude part( I used to feel pain in my rude
part at that time as someone tried to squash them when I was a baby and
the rest was done by Pakistani army who wanted me to sleep around)
really hard, only because I was just speaking to some other girl, I
didn?t complain to anyone. The day I had argument with her, I kind of
forgot all about it but the next day this man named Muhammad Dagistani
(another Jew) comes and tell me that she wants to get marry, I said that
I at this stage only want to finish my studies, but I told him to keep
in touch, he kept in touch with me over the years till last year (when I
found out he was a Jew). On the other hand he and his friend Selgin Inan
agreed with each other and Selgin Inan slept around with her. It is
amazing how his Jewish dad did not get unhappy about she sleeping around
with a man who was trying to kill him but got angry at me over something
that was not a big issue at all. I honestly don?t think Jews should
point any fingers at anyone to call others racist. And as all this sound
very complica