There are music videos, and then there are those music videos that transcend the mundane and end up becoming some of the best music videos of all time. Some musicians create simple music videos to accompany their songs. Others cook up creative visuals that tell a story and add additional layers and meaning to a song. There have been some pretty epic music videos released over the years that stand out from the rest and that have stood the test of time.
2Pac's "California Love" was an absolute banger of a track and its music video remains just as iconic today as it did when it was first dropped more than two decades ago. Jada Pinkett Smith is rumored to have to come up with the concept for the Hype Williams-produced, Mad Max-inspired music video. The video is set in the year 2095 and features cameos from actors Chris Tucker and Clifton Powell and legendary musician Roger Troutman.
Alanis Morissette struck a chord with her 1995 single "Ironic," and the accompanying music video put the song's themes of irony and bad luck on full display. "Ironic" is a song that has stood the test of time and its music video is no exception.
With a mix of vivid colors, sultry choreography, Spears going from flight attendant to an action-packed spy, her "Toxic" visual is one to remember. Spears proved once again why she is in a class of her own when it came to music videos.
"We Found Love" is one of Rihanna's most iconic songs and the music video is just as classic. Directed by Melina Matsoukas, the video tells the story of a young couple in a tumultuous relationship. Featuring Rihanna and her co-star, model Dudley O'Shaughnessy, the video captures the highs and lows of young love. Not only is "We Found Love" a fan-favorite, it also won the Grammy Award for Best Short Form Music Video and MTV's VMA for Video of the Year.
The Grammy Award for Best Music Video is an honor presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards,[1] to performers, directors, and producers of quality short form music videos. Honors in several categories are presented at the ceremony annually by the National Academy of Recording Arts and Sciences of the United States to "honor artistic achievement, technical proficiency and overall excellence in the recording industry, without regard to album sales or chart position".[2]
Peter Gabriel, Michael Jackson, Janet Jackson, Johnny Cash, Kendrick Lamar, Beyoncé, and Taylor Swift hold the record for the most wins as a performer in this category, with two each. Mark Romanek holds the record for the most wins as a director, with a total of three. Icelandic singer Björk holds the record for the most nominations as a performer without a win, with four. Taylor Swift became the first artist to win the category with a sole directing credit for their own music video when she won in 2023 for All Too Well: The Short Film.[4]
This surprise release directed by Melina Matsoukas, set in New Orleans, explores the history of Black Southern culture, with references to Hurricane Katrina, police brutality, and Black power. The video won numerous awards including a Grammy, and in 2021 Rolling Stone named it the best music video of all time.
Although the video sharing website is now the dominant music streaming platform - and a crucial marketing channel for musicians - music videos have been used as promotional tools since long before the ubiquity of the internet. The genre far predates the invention of video, in fact.
To assemble a list of the most iconic music videos, 24/7 Tempo viewed videos from sources such as YouTube, then used editorial discretion to choose those that had the most impact on the genre; were most notable for their social commentary, innovation, or interaction of different musical styles; have racked up the highest number of views online.
Considered an influential forerunner of music videos, though not an actual video - it's a scene recorded for D.A. Pennebaker's Dylan documentary "Don't Look Back" - this features Dylan in a London alley holding up and discarding cue cards with the lyrics to his song on them. The clip has been parodied numerous times and has established itself as a pop culture motif.
Often recognized as the first actual promotional music video, this 1975 masterpiece directed by the late Bruce Gowers helped to establish the music video as an essential marketing tool in album promotion. In 1999, the video reached 1 billion views on YouTube, making it the oldest music video to do so.
Co-directed by Bowie and David Mallet, this was the most expensive music video ever made at the time of its production (and still ranks among the most expensive). Featuring an altered color scheme with a black sky effect, the eerie video, shot in three locations propelled Bowie's single to No. 1 in the U.K. s
This video directed by Russell Mulcahy has gone down in history as the very first music video to air on MTV during its debut broadcast on Aug. 1, 1981. The catchy synth-pop hit, which had already peaked on the Billboard charts in 1979, was itself a commentary on the changing nature of technology and its use in art.
Conceived by John Landis, director of such comedy films as "Blues Brothers" and "Coming to America," this 14-minute theatrical short horror video became a Blockbuster hit and helped catapult a young Michael Jackson into pop superstardom. It also set a high bar for music video quality and helped to dissolve racial barriers on network television. The song's choreography has been mimicked and parodied countless times since.
One of the most innovative music videos of its time, this video, featuring animated mannequins, was directed by Kevin Godley and Lol Creme. It won five MTV video music awards in 1984 including Best Art Direction, Best Special Effects, and Most Experimental Video. "Rockit" was the first single by a jazz musician and one of the first singles by a Black artist other than Michael Jackson to be aired on MTV.
Another short theatrical video utilizing spectacular choreography that was made to promote Michael Jackson's "Thriller" album, "Beat It" stars Michael Jackson as a peacemaker who stops a fight between warring gangs with the power of dance. Choreographed by Michael Peters and directed by Bob Giraldi, the video features dancers as well as real L.A. gang members, and revolutionized the use of syncopated dance moves in music videos.
With one of the first depictions of CGI human characters on MTV, this offering from director Steve Barron took home the network's award for Video of the Year in 1986. Ironically, songwriter and Dire Straits frontman Mark Knopfler was famously against music videos - "Money for Nothing" is framed as a blue-collar skewering of the medium's stars - and had to be convinced by MTV to relent to the video's creation.
Released in 1984 with a generic music video, this song by Norwegian synth-pop band a-ha failed to gain traction until director Steve Barron put together this comic book fantasy video using rotoscoping, an animation technique that involves tracing over motion picture footage to create realistic movements. The song took home six MTV video music awards in 1986, including Best Concept Video.
This eye-popping stop-motion music video from director Stephen R. Johnson features claymation and pixelation. During filming, Peter Gabriel had to lay under glass for 16 hours, as each frame was shot in sequence. The song won a record nine MTV video music awards in 1987 and remains MTV's all time most played video.
Shot with movable walls and a stationary gray floor, this futuristic video from director Jonathan Glazer created the illusion that objects on the floor were moving on their own, as lead singer Jay Kay danced through the shots. It was nominated for 10 MTV video music awards, of which it won four, including Video of the Year, Best Visual Effects, and Best Cinematography.
This low-budget, guerrilla-style music video by Spike Jonze, who went on to direct such films as "Adaptation" and "Her," was shot on location without permission outside an L.A. movie theater. It features a flash mob of dancers in aerobics attire performing a bizarre routine to Fatboy Slim's song, as bemused passersby look on and a theater employee attempts to turn off the music. It is often ranked as one of the best music videos of all time.
One of the most decorated female rappers in history, Missy Elliott is known for outlandish visionary music videos that feature unapologetic eroticism and body positivity. Directed by Dave Meyers, "Work It" features Elliott covered in live honeybees, as well as the artist in several surreal landscapes and gravity-defying poses.
This video from the virtual band Gorillaz portrays an animated band member, 2-D, as he attempts to convince himself to just "feel good" as he wakes up to the dark state of the world, and attempts to wake others. Exploring themes of intellectual freedom and the mass media's role in influencing culture, the video won two MTV video music awards for Best Special Effects and Breakthrough Video.
This low-budget video featuring the band members performing a choreographed dance on eight treadmills was shot in one continuous take, but took 17 attempts before the perfect shot was achieved. Choreographed and co-directed by the band and a band member's sister, Trish Sie, it was one of the first viral music videos on YouTube and even won a Grammy award.
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