导航|主页优化

[同道|贾怀军]

今天看到一篇文章：

出自这里：http://www.w3pop.com/learn/view/doc/
Optimize_Your_Home_Page_For_New_Visitors/

主题其实讲的是针对新访客的主页优化；其实我一直也是这么做的，要让人明白你这个网站到底是做啥的？

而我的问题正好就是：
如何“利用部分主页空间，让用户确定自己的类型；当访问者确定这个问题之后，会进入有可能满足自己需要的网页”？

下面这段摘录对我启发很大：

If your home page isn't designed for people who are looking at it for
the very first time, your rate of converting visitors to new customers
is going to be disappointingly low.

如果主页设计没有考虑初次登录网站用户的需要，那么访问者转化为消费者的机率会非常低。

Here's a quick checklist against which to gauge your home page:

下面介绍检验网站主页是否符合标准的几条内容：

Is your home page customer-centric or company-centric? Is it focused
on what your customers need or on what your company does?

网站主页设计是以消费者为中心还是以公司为中心？网站设计考虑消费者需要什么内容，还是考虑公司提供什么内容。

Do a few words in a prominent position clearly describe what you do?
Do the words describe what you offer your visitors?

主页突出位置是否有几个关键词，可以清楚描述网站内容呢？这几个词语是否可以描述用户可以从网站获得的内容呢？

Do you devote a central part of the page to first-time visitors? Does
the copy specifically help first-time visitors achieve their goals,
quickly and simply?

网站主页中心位置是否为首次登录网站的访问者设计呢？网站文字内容是否可以帮助初次登录网站的访问者快速、简便地完成目标呢？

Do you pay special attention to the copy you write for first-time
visitors? As mentioned, returning customers can skim over most of the
text with no ill effects. But new visitors are looking for clear and
simple directions and descriptions.

主页文字内容是否考虑到初次登录网站的访问者的需要呢？刚才提到，回访客户不会重视大部分文字内容，但新客户会寻找清晰、简单的产品说明与描述。

Is that copy for new visitors warm and welcoming? Does it work to
diminish the natural fear that a prospective customer will feel when
thinking about doing business with you?

主页文字内容是否能够让访问者产生亲切感？主页是否能消除潜在客户对于网站的恐惧心理呢？

Do you tell your first-time visitors what to DO? You may know the best
route for them to take to achieve their goal, but they won't.

主页是否能让初次登录的访问者了解需要做什么呢？你可以告诉他们达到目标的最佳路径，但他们自己不知道。

Many items could be added to this list. But these should be enough to
tell you whether your home page is optimized for new visitors.

当然，评价内容还有很多，但这几条已经可以评价出你的主页是否可以获得新访问者的青睐。

And if it isn't, think about how much business you could be losing.

如果达不到以上要求，你可能会流失很多网站消费者。



我乘着春节放假的时间想的最多的也是这些问题，曲高和寡不是好事情！

所以我在主页上放了两个东西，SAYON和SKYPE，这两个算是我想和你沟通的两个工具吧，其实我自己最喜欢的工具还是电子邮箱，SAYON是随意性
大的一个东西，可我想用来做产品宣传，而SKYPE这个相对给人比较正式的东西我反倒想用来与你“谈谈心”！