GMB - How to tackle no locations issues.

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Rasmus Fensten

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Mar 6, 2025, 4:48:31 AM3/6/25

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I run a nation wide service which happens in the clients home - therefor i have no physical locations. I am having a lot of trouble ranking for local search terms, where my competitors with physical locations are beating me (even though my business is a lot bigger and well-known).
Right now i have 12 GMB listings, where 5 are service areas and the rest have a physical location (where the practitioners live, but don't do business from).
I am looking to expand the number of listings to over 100. My question is if i should only make GMB with service areas or i should include the physical adresse of the practitioner (even though the last one i against Googles guidelines).

OR should i delete my existings listings and focus on 1 primary GMB profil, which is covering all cities in my country?

Looking for all the help i can get. If you have any follow up questions, please let me know.

Barry Goldstein

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Sep 29, 2025, 5:08:05 AM9/29/25

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