Fwd: Google for Nonprofits Newsletter - May 2013

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Leslie Hernandez

Jun 6, 2013, 11:49:32 AM6/6/13
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Google for Nonprofits Newsletter May 2013
June 6, 2013
In this issue
By the way
What's new
Tools in action
Expert corner

By the way TOP
It’s half way through 2013 and Google for Nonprofits is here to make sure you have the tools to get you through all of your 2013 goals! This month’s newsletter focuses on getting the most out of Google Earth, Google Translate, and Google+ as well as several webinars to keep you learning throughout the rest of the year. 

And if you’re in the Sacramento area, the Grow Your Business Online team is hosting a training session for nonprofits on June 18th. Get more details here.
What's new TOP

New mapping tools for nonprofits in Google Earth Pro 7.1 
Do you use Google Earth to visualize your data, tell your stories to potential champions or to check out a site before visiting? New features in Google Earth are aimed at helping you make the most out of your custom maps.

Advanced Map Making & Printing: Add cartographic features to the maps you make in Google Earth Pro, including legends, titles, scale bars, north-arrows and text boxes. See this video for details.

Viewshed Analysis: The new “Show Viewshed” feature allows you to see what’s visible from a designated spot so you can do things like see the coverage of a cell phone tower. Find out more here.


Introducing new Learn with Google webinars
To help you get the most out of the web, we’re hosting a new series of Learn with Google webinars, which will teach you how to use digital tools to build brand awareness, drive donations, and grow loyalty and retention. Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars.


The Big Tent comes to Washington
Google has hosted multiple big tent discussions on issues ranging from digital literacy to the economy. This month, Google brought the Big Tent to Washington, D.C. to discuss the free expression. Check out the Big Tent YouTube channel to see videos from event speakers including Former U.S. Attorney General Alberto Gonzales, Deputy Secretary of Homeland Security Jane Holl Lute, and former New York Times executive editor Bill Keller.


More than 70 of the world’s languages in the blink of an eye
To help you get your message out globally, Google Translate has added 5 new languages collectively spoken by more than 130 million people in countries from Bosnia to Laos, bringing the total number of languages you can translate in seconds to over 70! You can access Google Translate online, on your Android or iOS device, or via Chrome and in Gmail. We're excited to reach the 70+ language milestone, and we look forward to continuing to add more languages.

Tools in actionTOP

This month we caught up with Merry Walker, Executive Director for Vort Port, a nonprofit focused on raising the standard of living for low income communities worldwide. 

Vort Port International (VPI) and its 35+ volunteers across the country, as well as its partners around the world work on a variety of projects enabling low-income communities globally to gain access to basic necessities such as such as clean water, transportation, and clean and sustainable energy and lighting. Google Docs allows the team to stay up-to-date on projects. They use Google+ Hangouts and collaborative tools so that everyone to feel like they're truly integrated. For example, the VPI BioD team in DC and Michigan used Google Sketchup to make the prototype designs for their biodigester.

"Everyone should have the opportunity to contribute back to the world. We follow through on this belief by designing, testing, and distributing appropriate technologies that meet basic needs, including sanitation, transportation, lighting, and water. We then work with international communities to teach them how they can then build, sell, and distribute these locally-made products, which stimulates the local economy, empowers individuals, and builds grassroots capacity, all while meeting essential needs around the world."
Merry Walker, Executive Director for Vort Port

Expert cornerTOP
image Susanna Kohly Jacobson, Community Partnerships manager, Google+

Q. What do you think is the biggest value to nonprofits in using Google+?
Whether you are a large or small nonprofit, Google+ helps boost your visibility. While many types of social media photos, posts, and content are buried by new content within hours of their posting, Google+ content can appear to a user in Search when relevant and shared with them (or public).

Q. What is an expert tip you can share to help nonprofits get the most out of Google+?
Set up a Google+ Community. Welcome to your new central hub of activity to connect with donors, fans or volunteers. By setting up a Community you can connect, share links, discuss news, send out updates or plan your next event in a public or private discussion forum.

Q. Can you please tell us about a new feature or update for Google+ that excites you?
A.  Better content discovery with related hashtags! Now at the top of new posts you create, Google+ will show the hashtags you use, as well as hashtags related to your posts. Click on related hashtags to explore how they work. You can always manage which hashtags appear on your posts.

Q. If you could get all nonprofits to use one Google product tomorrow, which one would you choose and why?
A. Events! Increase the success of your fundraiser by using G+ events to get on people’s calendars. Whether it’s a carwash or a fashion show, you can publicize your fundraising events (or any other events) by sending invitations, sharing photos, managing RSVP’s and more with G+ Events.

Share your story! Have you had a great experience with a Google product that you'd like to share? 
Tell us about it.
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