Google for Nonprofits Newsletter - May 2012

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Leslie Hernandez

Jun 4, 2012, 3:29:32 PM6/4/12

Google for Nonprofits Newsletter - May 2012
June 4, 2012
In this issue
By the way
What's new
Tools in action
Expert corner

By the way TOP
Greetings from Google for Nonprofits! School’s almost out for summer, but we have lots of new educational resources that we wanted to share with you. We’ve finalized our new training videos that we presented at the Nonprofit Technology Conference. These videos are designed to give you actionable next steps for putting products like Google Apps, Google Analytics, Google Earth Outreach, Google+, Google Grants, Mobile and YouTube to work for your organization. There are also 10 new webinars coming up from the Learn with Google webinar program, which you can learn more about here.  Read on for updates from YouTube, Google+, Google AdWords and more. We hope you have a wonderful June.
What's new TOP
image New Human Rights Channel on YouTube
Activists around the world use YouTube to document causes they care about and make them known to the world. Recently, WITNESS, a global leader in the use of video for human rights, and Storyful, a social newsgathering operation, joined forces to launch a new Human Rights channel on YouTube, dedicated to curating hours of raw citizen-video documenting human rights stories that are uploaded daily and distributing that to audiences hungry to learn and take action. For more information, visit the channel’s homepage here.
image 2012 Doodle 4 Google US Winner Announced
After 114,000 submissions and millions of votes, second grader Dylan Hoffman of Caledonia, Wisconsin, has been selected as the 2012 U.S. Doodle 4 Google winner. He created his doodle, “Pirate Times” in response to this year’s theme, “If I could travel in time I’d visit...,” which was featured on the U.S. Google homepage on May 18th, 2012. Learn more about Doodle 4 Google 2012 on the official website.
image Google+ Hangouts on Air Have Launched Globally
Google+ Hangouts has gone live! With Hangouts on Air, you now have the option to broadcast hangouts on air to a global audience. This new feature is perfect for a presentation to donors, event screening or Q&A session with your Executive Director. By checking "Enable Hangouts On Air," you can broadcast your hangout live from your Google+ stream, your YouTube channel or your website. You’ll be able to track your audience, record, and replay your footage. For more information on the new Hangouts Live feature, check out this blog post.
image Increasing Transparency in Quality Score
Our AdWords team recently revealed more details about your AdWords Quality Score. The new ratings have a relative scale so you’ll understand whether your expected clickthrough rate, ad relevance, and landing page experience are average, above average, or below average compared to other advertisers. If your organization uses AdWords, this information can help you learn more about your AdWords account as you use online advertising to raise awareness among potential volunteers and donors.
image Moving Your Nonprofit to the Cloud with Google
While the term ‘cloud computing’ may seem abstract, things you do in your everyday life are part of it - email, photo sharing, and other smartphone and computer uses. If you’re not doing so already, your nonprofit can use Gmail, Google Docs, Google Calendar, Google Drive and more to connect and work together more efficiently. Learn more about the possibilities for your nonprofit organization here.
Tools in actionTOP
image Tools in action: Pale Blue Dot project 
In 2008, White Dwarf Research Corporation (WDRC) started the Pale Blue Dot project, an adopt-a-star program that supports scientific research on alien solar systems. Supporters make a small donation through Google Checkout, browse Google Sky to select one of the 150,000 stars that NASA is searching for planets, and receive a personalized "Certificate of Adoption" by email. Funding from this program allowed WDRC to help dozens of young scientists present their research at international conferences. Google AdWords advertising and donation processing from Google Checkout helped this nonprofit organization launch an alternative to commercial name-a-star websites.
Expert corner TOP
image This month we caught up with Ben Eidelson, a Product Manager on Google+, to hear how nonprofit organizations can take advantage of Google+ Messenger.
Q. Why is Google+ Messenger important for nonprofits?
A. Google+ Messenger is a unique feature on Google+ that allows you to connect with your circles from a mobile device. Messenger aims to help people coordinate more easily as a group. You can bring groups of friends together into a single group conversation, allowing everyone to add their thoughts. When you get a new message in Messenger, Google+ sends an update to your phone. Learn more with this video introduction to the feature.

Q.What are some new features in Google+ Messenger that nonprofits should know about?
A. A couple things come to mind. One is hangouts within messenger which allows up to 9 individuals to get on a video call together. Another is to get everyone into a Google+ circle, and, in just a couple taps, you have a messenger conversation with everyone in that circle.

Q.Where can nonprofits go to find resources and support for Google+ Messenger?
A. We have a bunch of great help content that details how to use Messenger on Android here. You can learn how to use Messenger on iOS here. Finally, I wanted to share my Google+ profile if you have additional thoughts or questions.
Connect TOP
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